Tag: CXO Interview

They are happy that I’m not going away to the Himalayas: Ogilvy’s Piyush Pandey

Ogilvy's Piyush Pandey states, "My belief from day one has been that I don't work for clients. I don't work for brands. I work for the people it reaches. If that is your starting point, then you will make a difference. That has been my biggest learning." (Pictured: Devika Seth Bulchandani and Piyush Pandey)

Piyush Pandey and Ogilvy’s global CEO Devika Bulchandani on succession planning, leadership, talent and the India story.

Why is Kellogg India betting big on YouTube, CTV, and OTT for advertising?

Recently, Kellogg’s rolled out its new offering: Kellogg’s Chocolate Muesli. Vinay Subramanyam, senior director of marketing, Kellogg South Asia, highlighted, “Muesli itself has been the gateway to a lot of adult consumption for Kellogg’s. What we are seeing is that chocolate as a space is also picking up. Therefore making sure that we are able to combine two really strong category insights and create something which is unified into a strong proposition.”

Speaking on the launch of a Kellogg’s Chocolate Muesli, Kellogg’s senior director of marketing Vinay Subramanyam said that the taste-seeking consumer and the nutrition seeking consumer are the same person.

We want to take the Ad Club global: Rana Barua, President, Ad Club

Speaking about the appointment, Rana Barua, President, The Advertising Club said, “I am truly honoured to lead the prestigious Advertising Club for a second term. This past year has been an enriching journey, marked by significant milestones in a dynamic, ever-evolving industry. Together with my esteemed committee, we have made remarkable strides, and I look forward to building on this momentum in the year ahead with a fresh team and ambitious goals.”

Rana Barua, Group CEO, Havas India, and President of The Advertising Club, also speaks about his plans to revive the lost glory of advertising and make the profession more attractive for youngsters.

It’s important to be intellectually honest at work and in life: Adani Wilmar’s Vineeth Viswambharan

As per Vineeth Viswambharan, associate vice president, marketing and sales, Adani Wilmar, "Having worked for these many years in different sectors and organisations, the number one lesson for me is you will burn out only if you are not excited by what you're doing."

Vineeth Viswambharan also spoke about his favourite influencers, his take on workplace toxicity, how he wants to try on make-up and facial contouring.

Watch out Ajay Gupte and Amin Lakhani, says EssenceMediacom CEO Navin Khemka

“In the first six months from a new business point of view, I think we would have converted almost $70 to $80 million worth of new business, which is almost like Rs 700-800 crore worth of new business already converted." - Navin Khemka, CEO at EssenceMediacom South Asia

Navin Khemka, CEO of EssenceMediacom, South Asia, shares his ambition of becoming the top media agency under GroupM in an exclusive TV chat with CNBC TV18. He feels there is very healthy competition within the top three GroupM agencies – Mindshare, Wavemaker, and EssenceMediacom. Speaking about the new agency, he said, “In the first six months from a new business point of view, I think we would have converted almost $70 to $80 million worth of new business, which is almost like Rs 700-800 crore worth of new business already converted.”

“We will scale our organics portfolio in a short time”: Amul’s Jayen Mehta

"It's a very interesting time for not only doing what we've been doing at Amul but also building something new which will be even bigger and more lasting in times to come." - Jayen Mehta.

GCMMF’s managing director in-charge, Jayen Mehta, spoke about Amul’s vision to become a complete foods brand with special focus on creating an affordable range of organic products and associating with sports to promote health and nutrition. In the cricket Asia Cup, Amul was doing promotions on the ground and television. For Women’s IPL, the brand was the beverage partner for three years. Amul has plans to tie up with teams for the cricket World Cup too.

PepsiCo’s Aastha Bhasin: Marketing keeps you curious throughout life

Aastha Bhasin, category lead - Kurkure, PepsiCo India, "We are in the digital age where we are exposed to a lot more information that is both positive and negative, and it generates reactions of equal measure to what you put out. That’s why I think it’s important for us to really create an endearing and secure environment with friends, colleagues and yourself, which goes beyond the social walls."

In a wide-ranging interview, the Kurkure category lead at PepsiCo India opened up on many subjects, including the lighter side of life. Aastha Bhasin said people need to chill out more and stop being serious all the time.