Tag: CXO Interview

Cost is not a barrier for buying insurance, it is the mindset: Rathin Lahiri of SBI General Insurance

Co-marketing campaigns with our mother brand SBI are an important part of our strategy, says Rathin Lahiri of SBI General Insurance

Lahiri explains how in a low penetrated category, distribution will create its own demand, how SBI General Insurance leverages co-partnering with its mother brand SBI and how distribution channels, differential pricing and data mining can help the insurance brand become a market leader.

The last thing millions of people put on their teeth is sugar and not toothpaste: Colgate’s Gunjit Jain

Gunjit Jain says that toothpaste penetration in India has reached 100 percent. Almost 100 percent of India’s households have a toothpaste at home.

Gunjit Jain, executive vice president of marketing at Colgate-Palmolive India breaks down Colgate’s strategy to change consumer behavior through The Sweet Truth campaign.

DPI is like salt. You don’t see it, but food isn’t tasty without it: Protean e-Gov’s Gaurav Ramdev

Ramdev has worked for brands like Coca-Cola, Britannia, ITC & Razorpay and now he is the chief marketing officer and part of the leadership team at Protean eGov Technologies Ltd., a publicly listed pioneer and technology leader in population-scale Digital Public Infrastructure (DPI).

The CMO of Protean eGov Technologies talks about the reasons behind Protean’s rebranding, the launch of its first-ever campaign in over 28 years, the services the organisation offers, and how it impacts consumers.

Maruti Suzuki’s Shashank Srivastava: It is crucial to celebrate achievements to foster a positive work environment

For Maruti Suzuki and their own powertrain, by 2030 it’ll be 15 percent EV, 25 percent strong hybrids and 60 percent to be a mix of ethanol blended fuel, CNG and biogas.

Storyboard18 caught up with Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki who spoke about the marketing related content he consumes, his tips to keep workplace toxicity and burnout at bay, his reading recommendations, and a lot more.

We are strategically using AI to reintroduce Microsoft beyond the realm of Windows: Frank Shaw

Frank Shaw, chief communications officer, Microsoft, says, "When adopting new technologies, particularly large language models, we invest substantial resources in testing. This includes thorough examinations for bias and anticipating potential misuse by bad actors. Before widespread deployment, we implement mediations to address identified issues."

The head of communications at Microsoft talks about AI being a helping hand enabling individuals to bring their ideas and visions to life and not a tool to replace human roles.

McCain’s Aditya Krishna: A 15-minute interaction with a shopkeeper can give you a lot of marketing insights

Aditya Krishna, sales and marketing head, McCain Retail, stated, "I would share two pieces of wisdom. First is to do what you enjoy doing. If a Monday morning feels like a drag, it's normal. But if a Monday morning feels like a drag very often, then one needs to re-evaluate what one is doing."

Storyboard18 caught up with Aditya Krishna, Sales and Marketing Head, McCain Retail. He touched upon the marketing content he consumes, shared his opinion on workplace toxicity and burnout, talked about the books he is reading, and a whole lot more.

Can’t stop at one: Emerging models of agency-client partnerships

Amit Doshi, Chief Marketing Officer at Britannia Industries; Subramanyeswar, Group CEO at MullenLowe Lintas Group; and Harshil Karia, founder of Schbang along with Storyboard18's Delshad Irani.

The dynamics between advertising agencies and their clients have undergone significant transformations in the past decade. While the traditional agency on record model still exists, it has had to evolve to meet the demands of an increasingly fast-paced, always-on, and crowded consumer environment. As a result, new partnership structures have emerged. Today, many large clients work with multiple agency partners, encompassing both established agencies and newer firms.

Piyush Pandey and Devika Bulchandani on all things new at Ogilvy India

Piyush Pandey and Devika Bulchandani, global CEO, Ogilvy

After over four decades at Ogilvy in various creative and leadership roles, Piyush Pandey, chairman global creative and executive chairman of Ogilvy India will move to an advisory role. In this role Pandey will continue to work closely with major clients and the agency’s executive team to ensure that Ogilvy India maintains its leadership position in India.

Honasa Consumer’s Anuja Mishra: When you go to work like you’re going to school, it paves the way to enlightenment

"We are operating at different price points and different indices; there's strong growth in both the premium and mass segment. But in the current context, we are very much a masstige brand", says Anuja Mishra, EVP & CMO, Honasa Consumer.

For this week’s Weekender CMO, Storyboard18 had a chat with Anuja Mishra, Chief Marketing Officer, Honasa Consumer, who spoke about Generative AI, her take on the Netflix television series ‘Pepsi, Where’s My Jet?’, the book ‘No Rules Rules’ by Reed Hastings, and a lot more.