Storyboard18 caught up with Ashish Tiwari, Chief Marketing Officer, Home Credit India, who touched upon the marketing content he consumes, his tips to keep burnout at bay, the books he is reading, and a lot more.
Tag: CXO Interview
Lower your expectations, don’t fret about results (& you’ll be fine): Nilesh Gupta, Meesho
Nilesh Gupta, senior director-growth, Meesho, touched upon the influencers he follows, the steps taken to keep burnout at bay at Meesho, his life hacks, and more.
If you plan to attack some other nation and use AI there, that is an issue: NR Narayana Murthy
Murthy pointed out that our first task would be to move from an oral culture to a written culture, to a documentation-oriented culture, so that huge amounts of data can be generated.
Decoding Haier’s marketing strategies during the World Cup and festive season
NS Satish, president, Haier Appliances India, talks about how the company has been betting on the World Cup and festive season to increase its volume and the road ahead.
We expect Keventers to be a trusted household name, says founder Agastya Dalmia
Storyboard18 caught up with Agastya Dalmia, founder and CEO of Keventers, to understand the modern role of legacy brands in India.
To handle stress, it’s crucial to distribute work, share the load with peers and team, says Shivam Ranjan of Motorola
Shivam Ranjan, head of marketing, Motorola, Asia Pacific, on the influencers he follows in the smartphone industry, his tips on managing work-related stress, books he is reading, and more.
Managing your mind at work and beyond isn’t easy; it takes a lot of maturity and wisdom, says Bajaj Auto’s Deepika Warrier
In a conversation with Storyboard18, Deepika Warrier, chief marketing officer, Bajaj Auto, spilled the beans about the marketing content she consumes, her workday at Bajaj Auto, her approach to stress at work and a lot more.
Fostering an open, collaborative culture is crucial to preventing workplace toxicity: redBus’s Pallavi Chopra
In a conversation with Storyboard18, Pallavi Chopra, chief marketing officer, redBus touched upon the steps to avoid workplace toxicity, the marketing content she consumes, a peek into her weekly routine and a lot more.
Cost is not a barrier for buying insurance, it is the mindset: Rathin Lahiri of SBI General Insurance
Lahiri explains how in a low penetrated category, distribution will create its own demand, how SBI General Insurance leverages co-partnering with its mother brand SBI and how distribution channels, differential pricing and data mining can help the insurance brand become a market leader.
The last thing millions of people put on their teeth is sugar and not toothpaste: Colgate’s Gunjit Jain
Gunjit Jain, executive vice president of marketing at Colgate-Palmolive India breaks down Colgate’s strategy to change consumer behavior through The Sweet Truth campaign.