Tag: CXO Interview

You must learn to trust people far more than you know yourself, says Anurita Chopra of Haleon

Anurita Chopra of Haleon stated, "Never look back and think you could have done better. Give your best for this moment, always. Don't ever live a life of regret."

In a conversation with Storyboard18, Anurita Chopra, head of marketing, India Subcontinent, Haleon, speaks about the multivitamin brand Centrum, gives a peek into her weekend and fitness routine, shares her piece of wisdom, and more.

Skechers India is growing and willing to invest in India: David Weinberg

Rahul Vira of Skechers Asia, John Vandemore of Skechers USA & David Weinberg of Skechers USA in conversation with Storyboard18's Shibani Gharat.

Storyboard18 caught up with Rahul Vira of Skechers Asia, John Vandemore & David Weinberg of Skechers USA on Skechers India’s expansion plans, investment opportunities, India growth strategy, foray into tier 3 cities, partnership with sports & olympics and global expansion plans.

Diageo’s Shweta Jain: “Seeing unprecedented horizontal growth”

Shweta Jain has also worked in companies like ShopsClues, Pernod Ricard India, Ogilvy, McCann Worldgroup, Gillette India, Rediffusion DY&R.

Shweta Jain, chief business officer, Luxury, Reserve & Craft, India & South Asia, Diageo, talks about Don Julio, the tequila category, young affluence in India, and the growth of the alcohol beverage industry in India.

As a marketer, it’s very important to stay happy and creative, says Anamika Singh, Cogoport

s advice, when it comes to managing stress, what I can say is to devote 100 percent of your time to work. I feel that, as Indians, we do not follow many of the timelines and schedules when it comes to work.

Storyboard18 caught up with Anamika Singh, marketing director, Cogoport, who spoke on how to keep workplace toxicity at bay, touched upon the content she consumes in terms of media and books, shared a piece of wisdom, and a lot more.

Skincare has gone beyond need-based products: RSH Global’s CMO Poulomi Roy

"In 2024, our primary focus at Joy is to sustain the positive momentum of our ongoing marketing initiatives. We plan to maintain and build upon our successful brand associations with key properties such as IPL, WPL, Filmfare, and more," says RSH Global's CMO Poulomi Roy.

The chief marketing officer of the holding company of homegrown personal care brand Joy shared her views on consumer trends that stood out in 2023, purposeful advertising, and more.

Indian advertising industry’s go-to man Shashi Sinha revisits his four-decade long career

Shashi Sinha, CEO of IPG Mediabrands India, said, "We have leaders who have been with us for years. The culture fosters it. Given half a chance I will promote a person from inside rather than get someone from outside."

Sinha, who has spent nearly four decades in the advertising industry, is a seasoned professional who has dedicated the majority of his career to a single agency group: Interpublic Group (IPG). The listed American advertising company is the parent of major agencies such as FCB, McCann and IPG Mediabrands, among many others. In a leadership trajectory spanning 25 years, Sinha progressed from being the head of media at FCB Ulka to CEO of all media units under IPG Mediabrands India in 2013.