Tag: CXO Interview

Skechers India is growing and willing to invest in India: David Weinberg

Rahul Vira of Skechers Asia, John Vandemore of Skechers USA & David Weinberg of Skechers USA in conversation with Storyboard18's Shibani Gharat.

Storyboard18 caught up with Rahul Vira of Skechers Asia, John Vandemore & David Weinberg of Skechers USA on Skechers India’s expansion plans, investment opportunities, India growth strategy, foray into tier 3 cities, partnership with sports & olympics and global expansion plans.

Diageo’s Shweta Jain: “Seeing unprecedented horizontal growth”

Shweta Jain has also worked in companies like ShopsClues, Pernod Ricard India, Ogilvy, McCann Worldgroup, Gillette India, Rediffusion DY&R.

Shweta Jain, chief business officer, Luxury, Reserve & Craft, India & South Asia, Diageo, talks about Don Julio, the tequila category, young affluence in India, and the growth of the alcohol beverage industry in India.

As a marketer, it’s very important to stay happy and creative, says Anamika Singh, Cogoport

s advice, when it comes to managing stress, what I can say is to devote 100 percent of your time to work. I feel that, as Indians, we do not follow many of the timelines and schedules when it comes to work.

Storyboard18 caught up with Anamika Singh, marketing director, Cogoport, who spoke on how to keep workplace toxicity at bay, touched upon the content she consumes in terms of media and books, shared a piece of wisdom, and a lot more.

Skincare has gone beyond need-based products: RSH Global’s CMO Poulomi Roy

"In 2024, our primary focus at Joy is to sustain the positive momentum of our ongoing marketing initiatives. We plan to maintain and build upon our successful brand associations with key properties such as IPL, WPL, Filmfare, and more," says RSH Global's CMO Poulomi Roy.

The chief marketing officer of the holding company of homegrown personal care brand Joy shared her views on consumer trends that stood out in 2023, purposeful advertising, and more.

Indian advertising industry’s go-to man Shashi Sinha revisits his four-decade long career

Shashi Sinha, CEO of IPG Mediabrands India, said, "We have leaders who have been with us for years. The culture fosters it. Given half a chance I will promote a person from inside rather than get someone from outside."

Sinha, who has spent nearly four decades in the advertising industry, is a seasoned professional who has dedicated the majority of his career to a single agency group: Interpublic Group (IPG). The listed American advertising company is the parent of major agencies such as FCB, McCann and IPG Mediabrands, among many others. In a leadership trajectory spanning 25 years, Sinha progressed from being the head of media at FCB Ulka to CEO of all media units under IPG Mediabrands India in 2013.

Don’t get into any sort of competition, says Rahul Karthikeyan, Scaler

Rahul Karthikeyan, CMO, Scaler Academy said, "I like to be empathetic. It kind of opens a lot of doors. Always keep it simple. Let's not complicate our lives. If you are not able to achieve certain things, it's okay."

Storyboard18 caught up with Rahul Karthikeyan, chief marketing officer, Scaler India, who spoke on ways to keep workplace toxicity at bay, gave us a peek into his weekends, and ended by highlighting his share of wisdom.

Bombay is the global Mecca of advertising: GCPL’s Sudhir Sitapati

Godrej Consumer Products Ltd’s MD and CEO Sudhir Sitapati and CMO Ashwin Moorthy in a conversation with Storyboard18’s Delshad Irani.

GCPL’s Sudhir SItapati and Ashwin Moorthy talk to Storyboard18’s Delshad Irani about their new in-house ad agency ‘Lightbox’. Why did they set it up? What are the challenges? How do they plan to leverage it? Find out.