In an exclusive interview with Storyboard18, Anshul Ailawadi, Business Head – youth, music, and english entertainment cluster, Viacom18, spoke about the growing demand for original content and why it is the advertisers’ favourite.
Tag: CXO Interview
To be stronger and better, unplugging and recharging should be life’s mantra: Shilpi Kapoor, CMO, Airtel Payments Bank
Shilpi Kapoor believes that like we recharge our phones, we need to take time out to recharge ourselves when we are running out of charge, whether emotionally or physically.
Digital media remained the top violator, accounting for 75 percent of violations in 2023: ASCI’s Manisha Kapoor
Manisha Kapoor, CEO & Secretary General of the Advertising Standards Council of India, acknowledges the impact of influencers and addresses challenges such as dark patterns.
Indian luxury consumers now put a greater emphasis on brand consciousness and experiential value: Morph Design Co’s Anjum Jung
Anjum Jung, founder and managing director, Morph Design Company and executive director, Prestige Group, talks about her entrepreneurial journey, inspiration, and insights on the luxury home interiors category in India.
“2024 heralds the dawn of customer experience,” Cheil India’s Sanjeev Jasani
AI will not be able to replace human essence, as the latter brings creativity, empathy, and cultural understanding, says the COO of the advertising agency.
15 percent of all Maruti Suzuki cars will be EVs by 2030: Shashank Srivastava
According to Shashank Srivastava, executive director, Maruti Suzuki, by 2030, the penetration of EVs for passenger vehicles in India will be around 20 percent.
Having safeguards is better than having no guardrails: IBM’s Arvind Krishna
IBM has been critiqued for a long time for being late to the AI part, especially when it comes to making money through its products.
Strong fundamentals and adaptability are important for career growth: Sooraj Balakrishnan, Acer
Acer’s marketing head shares his take on the creator economy and how to fight burnout.
Castrol India’s Rohit Talwar on marketing and new campaign targeting truck drivers
The lubricant company’s advertising is aimed at helping truck drivers to stay healthy and safe while spurring their entrepreneurial zeal.
Skincare is not just about looking good, it’s about feeling confident in one’s own skin: VLCC’s Puneet Gulati
The burgeoning middle class, driven by rising disposable incomes, urbanisation, and the pursuit of a better lifestyle, is exhibiting a noteworthy demand for beauty and wellness products and services, says Puneet Gulati, chief marketing officer, VLCC.