Tag: CXO Interview

Indian advertising industry’s go-to man Shashi Sinha revisits his four-decade long career

Shashi Sinha, CEO of IPG Mediabrands India, said, "We have leaders who have been with us for years. The culture fosters it. Given half a chance I will promote a person from inside rather than get someone from outside."

Sinha, who has spent nearly four decades in the advertising industry, is a seasoned professional who has dedicated the majority of his career to a single agency group: Interpublic Group (IPG). The listed American advertising company is the parent of major agencies such as FCB, McCann and IPG Mediabrands, among many others. In a leadership trajectory spanning 25 years, Sinha progressed from being the head of media at FCB Ulka to CEO of all media units under IPG Mediabrands India in 2013.

Don’t get into any sort of competition, says Rahul Karthikeyan, Scaler

Rahul Karthikeyan, CMO, Scaler Academy said, "I like to be empathetic. It kind of opens a lot of doors. Always keep it simple. Let's not complicate our lives. If you are not able to achieve certain things, it's okay."

Storyboard18 caught up with Rahul Karthikeyan, chief marketing officer, Scaler India, who spoke on ways to keep workplace toxicity at bay, gave us a peek into his weekends, and ended by highlighting his share of wisdom.

Bombay is the global Mecca of advertising: GCPL’s Sudhir Sitapati

Godrej Consumer Products Ltd’s MD and CEO Sudhir Sitapati and CMO Ashwin Moorthy in a conversation with Storyboard18’s Delshad Irani.

GCPL’s Sudhir SItapati and Ashwin Moorthy talk to Storyboard18’s Delshad Irani about their new in-house ad agency ‘Lightbox’. Why did they set it up? What are the challenges? How do they plan to leverage it? Find out.

Pick one thing at a time. Do your best and don’t worry about what will happen at the end, says Ashish Tiwari, Home Credit India

Ashish Tiwari, CMO, Home Credit India, says, "everybody wants to be an achiever. For me, it is about having a clear direction and having built trust. When you operate in teams, if one is able to build and create a trust culture in your teams, that will keep everybody together."

Storyboard18 caught up with Ashish Tiwari, Chief Marketing Officer, Home Credit India, who touched upon the marketing content he consumes, his tips to keep burnout at bay, the books he is reading, and a lot more.

Lower your expectations, don’t fret about results (& you’ll be fine): Nilesh Gupta, Meesho

"We are a company that is really ambitious and wants to move fast with big things. I personally think that the key to be a happy person in life is to be happy at both work and home," says Nilesh Gupta, senior director - growth, Meesho.

Nilesh Gupta, senior director-growth, Meesho, touched upon the influencers he follows, the steps taken to keep burnout at bay at Meesho, his life hacks, and more.

If you plan to attack some other nation and use AI there, that is an issue: NR Narayana Murthy

Post gifting, Narayana Murthy’s own stake in the company reduced from 0.40 percent to 0.36 percent, not valued at around Rs. 1.51 crore. (Image source: Infosys)

Murthy pointed out that our first task would be to move from an oral culture to a written culture, to a documentation-oriented culture, so that huge amounts of data can be generated.

To handle stress, it’s crucial to distribute work, share the load with peers and team, says Shivam Ranjan of Motorola

Shivam Ranjan, head of marketing, APAC, Motorola said, "From a life hack perspective, I go with a simple philosophy: it's very important for people to aspire. And unless they aspire, they won't be able to achieve things. There's a very famous quote by our ex-president, Dr. APJ Abdul Kalam, that says, ‘You have to dream before your dreams can come true’."

Shivam Ranjan, head of marketing, Motorola, Asia Pacific, on the influencers he follows in the smartphone industry, his tips on managing work-related stress, books he is reading, and more.