Kartik Mohindra, CMO, Pernod Ricard India talks about the market for single malt in India, the marketing and advertising strategies that are undertaken to promote liquor, and the key trends to watch for.
Tag: CXO Interview
Niva Bupa’s Nimish Agrawal: A lot of burnout conversation is because of lack of communication
Nimish Agrawal, executive president and chief marketing officer, Niva Bupa explains, “It’s important to disconnect from work or anything that one does quite regularly because the monotony can create stress.”
Philips is a self-care brand that travels with consumers in their life journey: Deepali Agarwal
Deepali Agarwal, Business Head – Personal Health at Philips helps us understand how the brand managed to find its product market fit.
Indian flavours and coffee will reach the world: Starbucks’ Laxman Narasimhan
Starbucks’ India business has recently crossed Rs. 1000 crore in revenue with just 390 stores. Narasimhan said that increasing the store count is an aggressive agenda the company is working on for India.
Pregnancy yoga influencer with 50k followers earns 8 crore per year: House of X’s Raj Shamani
E-commerce and the creator economy are the two biggest industries that have disrupted the Indian economy share Shamani. “Combining the two will surely disrupt the market as discovery is happening online and there are more online purchases,” he added.
Consistency yields extraordinary results, says Edelweiss Tokio Life Insurance’s Abhishek Gupta
Never give up on learning and ensure good execution of ideas, says Abhishek Gupta, chief marketing officer, Edelweiss Tokio Life Insurance, who lives by these two mantras at work and in life.
How Godrej Group companies are championing diversity, equity, and inclusion initiatives
Parmesh Shahani, head of Godrej DEI Lab and Megha Goel, chief human resources officer, Godrej Properties Ltd discuss how Godrej is executing DEI initiatives, sensitising its employees and creating a safe workplace.
Increased mobility, OOH consumption aiding water-category growth in India: NourishCo’s Vikram Grover
Find out how Tata Group-company NourishCo beverages is premiumising the packaged water category.
Media Dialogues with Storyboard18: Maintaining continuity In change, Maruti-Suzuki & Mindshare drive ahead
In a conversation with Storyboard18’s Delshad Irani, Maruti Suzuki’s Shashank Srivastava and Mindshare South Asia CEO Amin Lakhani share exciting insights on navigating change in the Indian auto industry.
We go after Gen Z in a very focused way: Viacom18’s Anshul Ailawadi
In an exclusive interview with Storyboard18, Anshul Ailawadi, Business Head – youth, music, and english entertainment cluster, Viacom18, spoke about the growing demand for original content and why it is the advertisers’ favourite.