Tag: CXO Interview

Philips is a self-care brand that travels with consumers in their life journey: Deepali Agarwal

Gaming is a big part of young teenagers' lives and a lot of our effort this year has been in participation with BGMI and some of the other gaming fraternities. (Image soured via Philips website)

Deepali Agarwal, Business Head – Personal Health at Philips helps us understand how the brand managed to find its product market fit.

Indian flavours and coffee will reach the world: Starbucks’ Laxman Narasimhan

“We're going to have, early this year here in India, the Starbucks Reserve Monsooned Malabar. This is going to be in all US stores in the middle of the year.”(Image source: Forbes India)

Starbucks’ India business has recently crossed Rs. 1000 crore in revenue with just 390 stores. Narasimhan said that increasing the store count is an aggressive agenda the company is working on for India.

Pregnancy yoga influencer with 50k followers earns 8 crore per year: House of X’s Raj Shamani

The total turnaround time from ideation to the launch of a brand is around 7 months. (Image sourced via Forbes India)

E-commerce and the creator economy are the two biggest industries that have disrupted the Indian economy share Shamani. “Combining the two will surely disrupt the market as discovery is happening online and there are more online purchases,” he added.

Consistency yields extraordinary results, says Edelweiss Tokio Life Insurance’s Abhishek Gupta

Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance states, "A work hack I live by is to always try and hire people who are better than you. And once you hire them, don’t second guess their decisions and approach. Don’t micromanage."

Never give up on learning and ensure good execution of ideas, says Abhishek Gupta, chief marketing officer, Edelweiss Tokio Life Insurance, who lives by these two mantras at work and in life.

How Godrej Group companies are championing diversity, equity, and inclusion initiatives

Parmesh Shahani (left) and Megha Goel (right) discuss what Godrej Group has been doing to create a safe and inclusive workplace.

Parmesh Shahani, head of Godrej DEI Lab and Megha Goel, chief human resources officer, Godrej Properties Ltd discuss how Godrej is executing DEI initiatives, sensitising its employees and creating a safe workplace.

Media Dialogues with Storyboard18: Maintaining continuity In change, Maruti-Suzuki & Mindshare drive ahead

Storyboard18's editor Delshad Irani with Maruti Suzuki's Shashank Srivastava and Mindshare South Asia CEO Amin Lakhani

In a conversation with Storyboard18’s Delshad Irani, Maruti Suzuki’s Shashank Srivastava and Mindshare South Asia CEO Amin Lakhani share exciting insights on navigating change in the Indian auto industry.

We go after Gen Z in a very focused way: Viacom18’s Anshul Ailawadi

Anshul Ailawadi, Business Head of the Youth, Music, and English Entertainment Cluster at Viacom18

In an exclusive interview with Storyboard18, Anshul Ailawadi, Business Head – youth, music, and english entertainment cluster, Viacom18, spoke about the growing demand for original content and why it is the advertisers’ favourite.

To be stronger and better, unplugging and recharging should be life’s mantra: Shilpi Kapoor, CMO, Airtel Payments Bank

Shilpi Kapoor, CMO, Airtel Payments Bank, said, "If you run too fast, the road is going to end soon. Everybody keeps talking about working 18 hours a day and putting in 100 percent. But I firmly believe that you have to take out time for yourself, in order to have a work-life balance."

Shilpi Kapoor believes that like we recharge our phones, we need to take time out to recharge ourselves when we are running out of charge, whether emotionally or physically.

Digital media remained the top violator, accounting for 75 percent of violations in 2023: ASCI’s Manisha Kapoor

According to Manisha Kapoor, CEO and Secretary-General, ASCI, D2C brands may have limited checks and balances, internal procedures due to small teams and limited resources. However, this is not a valid reason to be in violation of codes and laws related to advertising.

Manisha Kapoor, CEO & Secretary General of the Advertising Standards Council of India, acknowledges the impact of influencers and addresses challenges such as dark patterns.