CXO Interview – Page 13

Media Dialogues with Storyboard18: Maintaining continuity In change, Maruti-Suzuki & Mindshare drive ahead

Storyboard18's editor Delshad Irani with Maruti Suzuki's Shashank Srivastava and Mindshare South Asia CEO Amin Lakhani

In a conversation with Storyboard18’s Delshad Irani, Maruti Suzuki’s Shashank Srivastava and Mindshare South Asia CEO Amin Lakhani share exciting insights on navigating change in the Indian auto industry.

We go after Gen Z in a very focused way: Viacom18’s Anshul Ailawadi

Anshul Ailawadi, Business Head of the Youth, Music, and English Entertainment Cluster at Viacom18

In an exclusive interview with Storyboard18, Anshul Ailawadi, Business Head – youth, music, and english entertainment cluster, Viacom18, spoke about the growing demand for original content and why it is the advertisers’ favourite.

To be stronger and better, unplugging and recharging should be life’s mantra: Shilpi Kapoor, CMO, Airtel Payments Bank

Shilpi Kapoor, CMO, Airtel Payments Bank, said, "If you run too fast, the road is going to end soon. Everybody keeps talking about working 18 hours a day and putting in 100 percent. But I firmly believe that you have to take out time for yourself, in order to have a work-life balance."

Shilpi Kapoor believes that like we recharge our phones, we need to take time out to recharge ourselves when we are running out of charge, whether emotionally or physically.

Digital media remained the top violator, accounting for 75 percent of violations in 2023: ASCI’s Manisha Kapoor

According to Manisha Kapoor, CEO and Secretary-General, ASCI, D2C brands may have limited checks and balances, internal procedures due to small teams and limited resources. However, this is not a valid reason to be in violation of codes and laws related to advertising.

Manisha Kapoor, CEO & Secretary General of the Advertising Standards Council of India, acknowledges the impact of influencers and addresses challenges such as dark patterns.

“2024 heralds the dawn of customer experience,” Cheil India’s Sanjeev Jasani

Sanjeev Jasani, chief operating officer (COO), Cheil India

AI will not be able to replace human essence, as the latter brings creativity, empathy, and cultural understanding, says the COO of the advertising agency.

15 percent of all Maruti Suzuki cars will be EVs by 2030: Shashank Srivastava

For Maruti Suzuki and their own powertrain, by 2030 it’ll be 15 percent EV, 25 percent strong hybrids and 60 percent to be a mix of ethanol blended fuel, CNG and biogas.

According to Shashank Srivastava, executive director, Maruti Suzuki, by 2030, the penetration of EVs for passenger vehicles in India will be around 20 percent.

Having safeguards is better than having no guardrails: IBM’s Arvind Krishna

Arvind Krishna, CEO, IBM (Image sourced via Forbes India)

IBM has been critiqued for a long time for being late to the AI part, especially when it comes to making money through its products.

Strong fundamentals and adaptability are important for career growth: Sooraj Balakrishnan, Acer

Sooraj Balakrishnan of Acer stated, "As a leader or as a member of the team, one should be open in terms of what they have. So the more one shares information, the better it is for the team."

Acer’s marketing head shares his take on the creator economy and how to fight burnout.

Castrol India’s Rohit Talwar on marketing and new campaign targeting truck drivers

Rohit Talwar, vice president and head of marketing at Castrol India, spoke to Storyboard18 about the ideology behind Pragati Ki Paathshaala on a national scale.

The lubricant company’s advertising is aimed at helping truck drivers to stay healthy and safe while spurring their entrepreneurial zeal.