CXO Interview – Page 13

IKEA continues to build on accessibility and affordability: Susanne Pulverer, IKEA India CEO

Susanne Pulverer, CEO of IKEA India.

In an exclusive interview, IKEA India CEO Susanne Pulverer speaks to Delshad Irani about the Life At Home report, building omni-channel presence, new store formats and the India growth story.

Choose your battles. You can’t win all of them, says Vinit Kapahi, Aviva India

Vinit Kapahi of Aviva India says, "There are three that I would like to share. One is what I call the ‘Practice Pause’. I think it's extremely important for everybody to practice this in their normal routine. The second is about ‘Don't Procrastinate’. Please make a decision and go forward. The third is about choosing your venue. The way to fight is what decides who the winner is."

Vinit Kapahi, Senior Vice President and Head of Marketing, Aviva India, touches upon the influencers and trends he follows, his take on workplace toxicity and hustle culture, his piece of wisdom, and a lot more.

Media Dialogues with Storyboard18: AI and digital accelerating Tata Motors CV brand and business

Storyboard18's editor Delshad Irani, Shubhranshu Singh, VP and CMO, Tata Motors CVBU, and Mohit Joshi, CEO, Havas Media Group.

Shubhranshu Singh, VP and CMO, Tata Motors CVBU, and Mohit Joshi, CEO, Havas Media Group talk about how the customer journey has transformed in the commercial vehicles business, the role of media and acceleration of digital sales of CVs and more.

Zee-Sony fallout doesn’t bother advertisers as long as we deliver the promised GRPs: Sujata Dwibedy

Dwibedy talks about expectations they had from the merger, implications of the fallout, the future of GEC and more.

According to Dwibedy, for advertisers seeking impactful properties and high GRPs, the potential combination of Sony and Zee would have been ideal.

Cipla’s Achin Gupta on fostering a healthier and more informed environments for children and their caregivers

Achin Gupta, CEO, One India Business, Cipla, shares why the brand chose to partner with Mahadevan, how it is leveraging integrated marketing to connect with diverse audience segments, and more.

As the CEO puts it, the pharma company’s Tuffies awareness campaign leverages the ‘reel’ generation while engaging over 3,000 mom influencers and their children.

Havells’ Parag Bhatnagar on blending aesthetics and functionality in the lightning design of Ram Mandir

Havells' Parag Bhatnagar says that so many people’s beliefs and emotions are attached to Ram Mandir; hence for that purpose, it is very important for Havells to push the boundaries of innovation while respecting the cultural heritage of Ram Mandir.

Parag Bhatnagar, President of Havells India shares how Havells pushed the boundaries of innovation while respecting the cultural heritage of Ram Mandir.

Education is purely based on ROI and very strongly outcome-led: upGrad’s Mayank Kumar

Mayank Kumar, co-founder and managing director at upGrad.

Mayank Kumar, co-founder and managing director at upGrad talks about how the company is successfully infiltrating the Indian market and how co-founder and chairperson Ronnie Screwvala’s role as a shark on Shark Tank India and as a face for upGrad, playing out for the brand from a marketing POV.

Lendingkart’s Ram Deshpande: The beauty of our country is that there are small businesses everywhere

Ram Deshpande, chief marketing officer, Lendingkart, stated, "When things get glorified as hustle, that's a problem. When there is real hustle which is very clearly planned or where there is a clear end goal in mind, then it makes sense. If hustle is a lifestyle, then that's a problem."

The chief marketing officer of the unsecured business loans provider spoke on the creator economy, the marketing–related content he consumes, tips to overcome burnout, and more.

Narendra Modi has done a superb job for brand India: Sir Martin Sorrell

Sir Martin Sorrell said that by 2050, 3 of the world's largest economies, China, India, and Indonesia will be in the top five.

Sir Martin Sorrell speaks about operating his brand, AI, brand India, election and more.

L’Oreal wants to be the beauty advisor to India: Aseem Kaushik, L’Oreal India MD

According to Aseem Kaushik, L’Oreal is going to focus on b th penetration and valorization for consumers in the times to come. (Image via LinkedIn)

The Indian beauty market is expected to grow to €9 billion by 2026 led by all categories being very dynamic, according to Aseem Kaushik, L’Oreal India managing director.