brand marketing – Page 455

Linkedin Report: CRED, upGrad, and Groww are top 3 startups in India

Topping LinkedIn's list CRED, valued at $6.4. The fintech startup is also setting new benchmarks for employee well-being by offering benefits such as ElderCare, egg freezing, and one-on-one support for mental wellness to its employees. (Representational image via Unsplash)

LinkedIn revealed the top 25 startups in India; CRED, upGrad, and Groww take top 3 spots

P&G on working with influencers: It does help drive conversations

P&G's Vijay Pampana says, "The virality of influencers on social media has completely changed marketing communications behavior."

Vijay Pampana, marketing director, Procter & Gamble Health, talks about a new campaign and the role of celebrities and influencers in marketing.

Wakefit’s Sleep Internship campaign: How sleeping leads to success

Wakefit and Spring Marketing Capital started Sleep India Sleep, a nationwide movement that hunts for a Sleep Champion who will be offered a prize of Rs10 lakh for an exceptional talent in sleeping.

Sleep India Sleep is a nationwide movement that hunts for a Sleep Champion. Find out how it works and how it worked for Wakefit.

Nike’s ‘Just Do It’ creator Dan Wieden dies at 77: A look at his work

Dan Wieden, co-founder of Wieden-Kennedy created the most famous tagline in advertising history, Nike’s ‘Just do it!’ He started off his career at McCann Ericksson where he met his future business partner David Kennedy.

Dan Wieden, co-founder of Wieden-Kennedy passes at 77. Let’s take a look at some of the most iconic ads created for Nike.

Nestle Global CEO Interview: Mark Schneider says, ‘It’s the start of the Indian age’

Nestle CEO, Mark Schneider in conversation with Storyboard18's Delshad Irani about how Nestle is future-proofing its brands and business, and focusing on the new bottom-line - People, Planet, Profits.

Mark Schneider, CEO of Nestle, shares that he is bullish on India, in an exclusive interview. Nestle plans to invest Rs 5000 crore in India by 2025.

Shona Lisa to Lisa Ben: Meet the team behind the viral Mona Lisa campaign for ReshaMandi

ReshaMandi's campaign features Mona Lisa in various traditional handloom sarees belonging to different Indian states such as Gujarat (Lisa Ben), Shona Lisa (Kolkata), Maharashtra (Lisa Tai) and Lisa Devi (Bihar) among others. The brand is attempting to make handloom heritage cool.

ReshaMandi’s viral campaign features Leonardo da Vinci’s Mona Lisa reimagined in Indian avatars, wearing sarees.

Coca-Cola’s new experience platform: Find out what’s cooking at Coke

Coke Is Cooking, is Coca-Cola's new global meals platform which kicks off in Kolkata, India. (Representational image via Unsplash)

Arnab Roy of Coca-Cola India on the brand’s newly launched global meals platform ‘Coke Is Cooking’.

CXO Moves: Meta, Havas, Unilever, McDonald’s, Zenith, MediaCom, Hero Motocorp

Meta elevates Arun Srinivasan, Wieden+Kennedy India gets a new business head, and Havas Worldwide India continues to strengthen its leadership team. (Representational image via Unsplash)

Key executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Doodh, doodh, doodh: NDDB’s milk campaign was a glassful of surprise

Under the leadership of Dr. Kurien, Operation Flood was launched in 1970 to form a nation-wide milk grid connecting milk producers and customers. This was to increase milk production and regulate variations in prices. Sustaining the appeal of milk as a drink was vital in this effort. (Image: Representative image via Unsplash)

Dr Verghese Kurien of NDDB gave FCB Ulka a simple brief – to create advertising that made milk relevant.

Simply Speaking: Emotion as a marketing lever – you can’t wish it to happen!

It is fundamentally important that we aim at emotional responses geared to build habit rather than love. (Representational image: Nihal Demirci Erenay via Unsplash)

Whether the Barcelona football club, Elvis Presley or Laphroaig single malt, brands can provoke emotions up to the levels of frenzy, devotion or ecstasy.