Tag: brand marketing

Mondelez International introduces CoLab, its global start-up accelerator program in India

The startups will partake in a 12-week program across virtual sessions and in-person interactions that will provide expert mentoring, workshops, access to Mondelez India’s leadership and their networks as well as connects with Industry experts. (Representative image by Mika Baumeister via Unsplash)

Mondelez International will support early-stage start-ups to steer consumer-centric innovation in the snacking space.

Ranveer Singh drops Thums Up to become Pepsi’s new brand ambassador

Brand Pepsi has been leveraging Bollywood and sports celebrities to promote itself in the India market. In January, the beverage brand brought KGF movie series famed Kannada actor as its face. In 2019, Pepsi signed actor Salman Khan as its brand ambassador. Last year, Khan appeared in a new Pepsi campaign that encourages youngsters to try out the beverage drink which now has an elevated refreshing experience that has more fizz. (Representative image via Twitter - @blitzkreigm)

Ranveer Singh joins the likes of Salman Khan and Kannada actor Yash who are currently promoting Pepsi in India.

Reliance’s JioMart awards its integrated creative mandate to L&K Saatchi & Saatchi

Rediffusion employs nearly 400 employees and handles advertising for Parle, BMW, Tata Trusts, Dabur, Taj Hotels, Kansai Nerolac, Tata Power, L&T Realty, Orra, Brookfield, Liebherr, Zydus, among others.

The responsibilities of L&K Saatchi & Saatchi will include managing JioMart’s full range of brand-building solutions, tactical launches followed by social media and content strategy through their digital arm Saatchi & Saatchi Propagate.

OTT platforms eye ad revenue from sports streaming with increasing genre popularity

As a category, sports has never really stopped growing. Thus, innovation and upgradation by brands to extend their products and services through this genre is a logical next step. Brands and sports organizations are partnering with OTT platforms to create an immersive, on-the-go viewing experience for their audience. (Representative image by Paul Skorups via Unsplash)

Sports streaming in India takes the next leap with immersive, interactive and personalized experiences on OTT Platforms.

Art of Framing in marketing: What you know changes what you see, what you see changes what you know

Persuasion is fortified with evidence - information, referendum, validation, certification, statistics, testimonials - all enhance acceptance. Emphasizing the benefits is another technique for framing. (Representational image by paul skorupskasvia Unsplash)

Framing is about mental structures and stencils which we apply to derive meaning. To change a perspective is reframing. Reframing is a triumph of marketing.

Ex-Nazara CEO Manish Agarwal’s Web3 gaming firm raises $20M funding; acquires IndiGG

IndiGG raised $6 million in seed funding from investors such as Sequoia India, Lightspeed Venture Partners, and Animoca Brands in January 2022. Agarwal, who was at Nazara Technologies at the time, had also participated in the funding round as an angel investor. (Image source: Moneycontrol)

The fundraise was led by Accel, with participation from investors such as Prosus Ventures, Courtside Ventures, and Nexus Venture Partners. It values the company at Rs 1,200 crore on a fully diluted basis.