Tag: brand marketing

BYJU’S Atit Mehta on the Messi and FIFA World Cup sponsorship

"As a marketer, I saw an end-to-end attention to detail, focus and singularity of intent. They followed the dictum – do well that which matters to your customers - to near perfection," writes Shubhranshu Singh in this week's Simply Speaking. (Image source - Twitter @LSPNFC_)

Catching up with BYJU’s head of marketing Atit Mehta who’s in Qatar for the FIFA World Cup. He talks about the sponsorship and brand excitement on ground.

Ramesh Chauhan: A businessman with an impeccable sense of time

Thums Up, the take-off vehicle with which he announced his presence on the business stage, took off in the 1970s. Today, it is India’s biggest cola brand, ahead of those from global giants Coca-Cola and Pepsi. Bisleri, which he turned his attention to next, has been even more spectacularly successful with a 60 percent share of India’s $2.5 billion market for bottled water.

Chauhan, who by his own admission isn’t excited by “making money for the sake of making money” but by the “roadmap to developing a brand and fighting to take over a market,” wasn’t just a one-trick pony.

E-com, D2C brands vow to support govt directive on paid reviews

The standard, IS 19000:2022, will apply to all organisations that publish consumer reviews online. These will include suppliers of products and services which collect reviews from their customers, third parties contracted by suppliers or independent third parties. (Representative image via Unsplash)

E-commerce platforms will need to voluntarily disclose paid customer reviews of products and services as part of the Bureau of Indian Standards (BIS) norms.

Virtual Voyagers to Pleasure Pilgrimages: Seven travel trends and predictions for 2023

With 61 percent of Indians keen to embark on a multi-day VR travel experience, the Metaverse will be more than ‘try before you buy’; it will educate people, opening the door for infinite adventure. Travelers will become bolder in their real-life trip choices, after being able to visit them in the Metaverse first via their online avatar. While the Metaverse will offer a new way to experience travel in the year ahead, it still won’t stop people from booking a ticket to their next destination. (Representational image via Unsplash)

70 percent of Indian travellers are keen to embark on a multi-day VR travel experience as virtual vacations enter the Metaverse. 63 percent of Indian travellers will be taking a less conventional approach to wellness by seeking serenity at a silent retreat. A detailed look at Booking.com’s Travel Predictions 2023 study.

Brand Big B: Delhi High Court sides with Amitabh Bachchan to protect name, image and voice

Representing Bachchan, top lawyer Harish Salve said there are tshirts and posters with the actor's face on them and that someone has registered a website domain name called "amitabhbachchan.com".(Stills from a recent Dabur Red commercial featuring Amitabh Bachchan)

The actor’s petition said his name, image and voice were being used by app developers to illegally conduct lotteries by associating with Kaun Banega Crorepati (KBC), the iconic quiz show that Amitabh Bachchan hosts.