Tag: brand marketing

GfK CMO survey: Indians followed by Americans have a positive perspective on marketing

As per the report, factors that drive effective marketing for leaders in marketing are categorised into three pillars: Impact (capability of team and demonstration of ROI), Alignment (leveraging the brand’s commercial value and purpose), and Investment (C-suite commitment to brand and marketing investment).(Representative Image: Randalyn Hill via Unsplash)

As per CMO Outlook Index, in companies where the marketing leader feels they have a strong brand purpose, marketing typically has more influence.

Starcom’s COO Niti Kumar on P&G win, ways to handle business transitions

Niti Kumar took to LinkedIn to highlight how the agency’s team has managed to smoothly transition after winning FMCG giant P&G's digital mandate worth over Rs 100 crore after a multi-agency pitch in May. The agency has been mandated to drive digital planning, buying and activation for the company's various brands.

Niti Kumar shares tips to ensure smooth business transitions while winning new accounts.

Twitter vs Threads: Influencers on Instagram’s new app and who will leave Twitter

On the subject of Meta's Threads, influencers are appreciating the interface of the newly launched app where they are calling it uncluttered and seamless.

Those who enjoy negativity, toxicity, and complaining will never leave Twitter, influencers said. The upside is that those who don’t use Twitter for this reason will be able to find a place in Threads.

Why do brands love Ranveer Singh?

Singh joins boAt’s list of brand ambassadors which includes celebrities such as Kiara Advani, Rashmika Mandanna, and cricket stars like Shreyas Iyer, Hardik Pandya, KL Rahul and Jemimah Rodrigues.

On the occasion of actor Ranveer Singh’s 38th birthday, Storyboard18 focuses on some of the most iconic collaborations between the star and brands.

Future of Adtech: Navigating the growth and potential of retail media

The Innovation Assistant is designed to generate context-based ideas and solutions while safeguarding sensitive information and client confidentiality. (Representative Image: Andrea De Santis Via Unsplash)

Amitt Sharma, founder – VDO.AI, delves into the future of AdTech in relation to the growth and potential of retail media, highlighting its impact on the retail industry and offering strategies for AdTech companies to capitalize on this lucrative opportunity.

Meta launches Twitter rival ‘Threads’; netizens welcome tech update with memes

While the audit analyses are global parameters that were tested, the gaps apply to data disclosures across markets including India that is currently in the mists of its Lok Sabha polls. Analysts, media planners and strategists rely heavily on the ad libraries for data, spending patterns and transparency. Image by dole777 via Unsplash)

The games have begun. The world is witnessing the ultimate tech battle between the world’s richest man and the world’s most powerful social media CEO.

Meta’s Threads gets 10 million sign ups within 7 hours of launch

This is not the first time that Musk has shared tweets that have been considered obscene and abusive. Earlier in November 2022, the billionaire had taunted former US President Donald Trump with a crude, sexually charged religious meme to suggest he’s struggling to keep away from Twitter. (Image source: Moneycontrol)

Everything you need to know about Threads – Meta and Mark Zuckerberg’s Twitter Rival that launched today.

Meta unveils Instagram Threads: Challenging the reign of Twitter in social media landscape

As per the blogpost, users on Threads will be able to put up posts that can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length. Coming to safety concerns, with Threads, Meta said users can unfollow, block, restrict or report a profile.(From left to right: Claudio Schwarz and Daddy Mohlala via Unsplash)

Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations.