brand marketing – Page 355

Meta’s plan with Threads might be bigger than just being another Twitter

Threads, the 20-day-old app, marks an early entry by Meta into the social media arena. However, it currently lacks certain crucial features expected by users, such as a desktop version and post-scheduling for professionals. Recent updates have addressed some limitations, but room for improvement remains. (Image source: Moneycontrol)

Currently, TikTok is that place, minting trends with its entertaining short videos and exerting huge influence over popular music culture. Reels, Meta Platforms’ (META.O) answer to viral short-form video app TikTok, elicited eye rolls when it launched in 2020 and was regarded as yet another example of Meta copying a popular rival.

Dentsu Creative wins social media mandate for Dailyhunt’s Xpresso

Pidilite’s entry into the paints segment comes amid strong channel demand and subsequent range completion exercise. (Representative Image: Markus Spiske via Unsplash)

The mandate includes managing social media platforms, creating digital designs, and executing content marketing strategies for the brand.

Ex-COO of Swiggy recollects when he won a Pepsi contest and Aishwarya Rai visited him

Actor Aishwarya Rai with Vivek Sunder at his friend's house during the Pepsi campaign. (Image by @saurabhjain1099 via Twitter)

The meeting lasted 15 minutes but as the news spread, Vivek Sunder said he realised that Pepsi basically marketed itself by making its customers work.

Maruti Suzuki Q1 Preview: Volume growth, price hikes, richer product mix to aid earnings

Suzuki has planned to supply products from India to Middle East and African markets.

In terms of sales volumes, there is an estimated 6 percent growth year-on-year, reaching 4.98 lakh units.

Simply Speaking: The T20-fication of content; TikTok and the fame to flame story

TikTok’s rise is meteoric. Yes, it’s creating a new generation of celebrities – many of whom are younger than the YouTubers who came before them. But the rise of TikTok has wider ramifications, arising from the fact that it was made by, and is still owned by, a Chinese company. (Representational image by Alice Donovan Rouse via Unsplash)

The idea of bringing advertising closer to entertainment and pop culture was always a theoretical no brainer but never a practical choice of the mainstream players.

Strategy broadening its territory: Mark Sinnock, global CSO, Havas Creative

Mark Sinnock, global CSO, Havas Creative. (Image sourced via Havas website)

We caught up with Mark Sinnock, global chief strategy, data and innovation officer, Havas Creative speaking about how a strategy guy goes about planning in this ever changing world and how has the relationship between advertiser and consumer changed.

Abhinav Kumar to take over from Rajashree R as CMO of TCS: Report

Rajashree, who comes with an experience of two decades started her career at Ramco Systems. She started her journey at TCS as head, retail solutions group. (From left to right: Rajashree R and Abhinav Kumar)

As per BSE filing, TCS is undergoing changes at its senior leadership management level, which will be effective starting August 1.

Local brands Sargam, Vidisha, and Bhagwati shine in India’s consumer market: Kantar

Kantar said that three local brands stood in 2022 ranking and improved their rankings by at least 30 places. (Representative Image: Priscilla Du Preez via Unsplash)

The Kantar findings state that some of the brands that have gained significantly in Brand Footprint rankings this year are Sargam, Vidisha and Bhagwati. These three brands have improved their rankings by at least 30 places, and have now entered the top 100 brands based on the Consumer Reach Points (CRPs). Apart from these brands, another local brand to enter into the top 100 was Fena. Fena’s all India penetration had improved significantly from 8 percent to 13 percent.

Health needs to be democratised, made accessible: Sriram Padmanabhan of Danone India

Protinex’s agenda as a brand with strong equity and legacy is to normalise the topic of health and make it as a part of everyday conversation. (Representative image by Kelly Sikkema via Unsplash)

Protinex, the flagship brand of Danone has recently launched the second season of its health awareness initiative, Protinex Protein Abhiyaan. This initiative is designed to educate consumers about the importance of protein consumption for better health and well-being.

Capgemini launches new set of generative AI offerings

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

Building on a strong generative AI momentum, the group has boosted its capabilities across the business and is launching a new set of end-to-end generative AI offerings to deliver on a strong pipeline of client opportunities.