brand marketing – Page 356

The power of customer retention: Shifting focus from acquisition to retention

By becoming "the one" for our customers, we create a foundation for a healthy, long-term relationship, which significantly boosts customer lifetime value. (Representative Image: Nick Fewings via Unsplash)

Building strong connections with customers takes time. When we spend time understanding users’ needs, preferences, and pain points, we can customize our products, services, and communications to demonstrate that we truly comprehend them.

Coca-Cola teams up with ICC for men’s cricket World Cup 2023

During the recent ICC Men's Cricket World Cup India 2023, Thums Up and Limca Sportz were the exclusive beverage and sports drink partners, activating a host of online and offline fan engagement activations. (Representational image by Maximilian Bruck via Unsplash)

Coca-Cola will embark on many brand activations with its beverage portfolio, including fan engagements, social media campaigns, and promotions to win tickets to the World Cup alongside unique on-ground experiences during the ICC Men’s Cricket World Cup 2023.

Pro Panja League gets Sunny Deol to add more celebrity muscle

The founders of Pro Panja League, Parvin Dabas and Preeti Jhangiani are well known Bollywood actors so it is not surprising that they collaborated with Bollywood for the first season of the league.

The campaign film features, Sunny Deol, in an arm-wrestling match against Pro Panja League athlete Sanjay Deswal.

Two name changes later, this smallcap firm seeks to rebrand itself as ‘AI services’ provider

Generative AI (Gen AI) was familiar to 32% of the respondents in the survey conducted by Counterpoint Research.

The company, which is into real estate, property and infrastructure development, is seeking to change its name to incorporate the latest buzzword – artificial intelligence.

Netflix plans to restructure its advertising partnership with Microsoft

The projected revenue growth for Q2 2024 is expected to be 16 percent. (Image by ibault Penin via Unsplash)

Netflix partnered with Microsoft in 2022 to provide technology and sell ads on its behalf, in part because Microsoft offered to pay a “revenue guarantee,” reported WSJ.

Catch you on the ‘flip’ side; The increasing popularity of foldable smartphones

Total mobile data traffic is estimated to grow threefold between the end of 2023 and end of 2029 - attributed to factors such as improved device capabilities, an increase in data intensive content and continued improvements in the performance of deployed networks. (Representative image by Mika Baumeister via Unsplash)

In less than five years, foldable smartphones have gone from gizmos purchased by wealthy gadget freaks to stable everyday use devices.

Lesser-known facts about the “soon-to-retire” Air India Maharaja

After Amul's' ‘Girl’, Air India’s Maharajah stands as the most successful mascot of the Indian advertising for having entertained India with its cheeky one-liners. (Image source: Forbes India)

After Amul’s’ ‘Girl’, Air India’s Maharaja stands as the most successful mascot of Indian advertising for having entertained India for decades with his global adventures. Last year, the airline brand, whose operations were taken care of by the government, came under the wings of the Tata Group. But, in a few months, the airline will bid a permanent goodbye to the mascot which once represented royalty and hospitality.

Hotel essentials: Rooms, Wifi, restaurants… and EV charging stations

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

One add-on, small and mid-sized hotels are looking to incorporate is EV charging stations as not only will they generate revenue, but will ensure repeat customers, who would have more time to spend at hotels, while getting their vehicles recharged.

Meta to continue to invest in AI, metaverse; registers $31.5 billion as ad revenue in Q2

Daily Active Users (DAUs) were 2.06 billion on average for June 2023, an increase of 5 percent year-over-year. On the other, the monthly active users (MAUs) were 3.03 billion as of June 30, 2023, an increase of 3 percent year-over-year. (Representative Image: Dima Solomin via Unsplash)

According to Meta, in the second quarter of 2023, ad impressions delivered across Meta’s family of Apps increased by 34 percent year-over-year and the average price per ad decreased by 16 percent year-over-year.

Explained: What is a data clean room?

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

In the most basic sense, all web browsers and big tech companies such as Google, Microsoft, Meta and Amazon and advertisers share data obtained from customers with each other via safe spaces known as data clean rooms.