Tag: brand marketing

cult.sport fuels passion for sports in every Indian through ‘The Maidaan called India’ campaign

The campaign challenges the notion that sports are limited to professional athletes or specific activities and asserts that sport is, in fact, an integral part of our everyday lives.

cult.sport seeks to change the narrative in sports marketing by diverging from championing excellence to encouraging participation in sports. The brand envisions inspiring people to embrace their inner athletes and lead active and more fulfilling lives.

Sony India onboards singer King as brand ambassador

The first campaign “King meets the King” for Sony’s SRS-XV800 discless party speaker goes live from today onwards. (Image sourced via Instagram - @ifeelking)

The collaboration with King comes at a time when Sony India endeavours to strengthen its connection with the youth.

Parle remains most chosen in-home FMCG brand; Britannia tops OOH category: Kantar

It is to be noted that this year’s report splits the most chosen brands across in-home and the newly launched out-of-home (OOH) list for the first time. The OOH list has been introduced keeping in mind the evolution in the behaviour and preferences of the Indian consumer especially as we come out of the Covid-19 pandemic.

The report has evaluated the top FMCG brands of 2022 by their Consumer Reach Points (CRPs), which gauge the brand’s popularity based on actual consumer purchases and the frequency of those purchases within a calendar year.

Govt engages influencers for creating awareness, no payment made: Anurag Thakur tells Lok Sabha

The process for empanelment of influencer marketing agencies was initiated by MyGov in March, with the aim of broadening the dissemination of information and enhancing citizen engagement regarding various government schemes, campaigns, and initiatives.

In response to Congress MP Manish Tewari’s query in Lok Sabha, Minister Anurag Thakur clarified that social media influencer collaboration was facilitated through MeitY, with no financial transactions involved.

India is open to Chinese investments: Rajeev Chandrasekhar

This was followed by similar questions on former American president Donald Trump and President of Ukraine Volodymyr Zelenskyy.

In 2020, over 300 Chinese apps were ban and several electronics companies including Xiaomi, Vivo and Oppo experienced stringent interrogations for their operations in India.