brand marketing – Page 358

Global beauty giants turn their gaze to India’s booming hair and skin market

The online beauty market in India is about 17 percent of the total beauty market and it is growing at almost twice the speed of the offline market.(Representative Image: Raphael Lovaski via Unsplash)

Unilever intends to increase its involvement in the Indian beauty and personal care market, the company said on June 6. This move will drive competition for the domestic brands as India becomes a hotspot in the hair and skin segment.

BCCI makes Dream11 as the new Team India lead sponsor; replaces BYJU’s

Dream11 is replacing ed-tech major BYJU's. BYJU's had quit after the end of the last financial cycle. (Representational image by Yogendra Singh via Unsplash)

Dream11 will be seen on Team India jerseys starting from the Test series against the West Indies, the team’s first assignment in the ICC World Test Championship 2023-25 cycle.

Influencer marketing in the spotlight: Balancing regulation and government collaboration

Goafest 2024 will be a three-day extravaganza, showcasing the pinnacle of creativity, knowledge, and networking in the advertising, marketing, and media industry.  (Representative Image: My Life Through A Lens via Unsplash)

Minister Piyush Goyal met with 50 influential digital content creators to explore partnerships and collaborations for government schemes

Countries across the globe will regulate generative AI to be used responsibly: TCS Chairman N Chandrasekaran

Tata Group chairman N. Chandrasekaran

N Chandrasekaran, chairman, TCS said that the company is well positioned to leverage predictive AI, generative AI, cloud and IoT.

Mast & Meh: Licious, Doublemint, Meta, Mamaearth, Park Avenue

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Brooke Bond Red Label & Ogilvy launch new ad campaign on World Social Media Day

Stills from the ad

The ad film spotlights everyday slice-of-life moments that bring together people from all walks of life over a cup of tea, making it the ‘original’ social network.

AI isn’t a hype but a real revolution: Yannick Bolloré of Havas

Yannick Bolloré, Chairman and CEO, Havas commented, “I couldn’t be more excited about this transformative development for Havas. Aiming at supercharging our positive impact for our clients."

Yannick Bolloré, chairman and chief executive officer, Havas Group, talks to Storyboard18’s editor Delshad Irani at the Cannes Lions 2023, about the need for AI from a media maven’s perspective.

Google, Amazon and YouTube rank as most meaningful brands in India: Havas report

Ad agencies don’t really have a reputation for maintaining work-life balance. A lot of industry folks see this as a welcome change. Riya Ahuja told us that a thoughtful strategy is required to nurture a people-oriented approach in advertising companies that have difficulty with work-life balance. (Representative Image: Jon Tyson via Unsplash)

High scores show that Gen Z is not just the happiest (71 percent) and most optimistic (70 percent), but they are also very determined in expressing their sense of self. Brands that help them express their individuality meaningfully outperform other average brands by 66 percent.

Influencer marketing industry projected to be worth $2.8 – 3.5 Bn by 2028: Redseer report

Gen Z segment has a distinct aesthetic that impacts their brand choices, which have been driving fashion trends – crop tops, ribbed dresses, chunky sneakers, and baggy jeans. (Representational image by Laura Chouette via Unsplash

Influencer marketing has gained much momentum in last 12 months as it helps brand improve its reach to their target audience more effectively. With an estimated 3.5 to 4 Mn influencers to choose from, brands need a robust solution to discover and engage with the right influencers and overcome existing challenges in the market.

WhatsApp Business crosses 200 million users, will soon allow ad creation without FB account

Message to self: Your future self will thank you for using it. This feature allows you to send messages to yourself to keep track of notes and messages. Messages to yourself work and look like regular chats, but you can't make audio calls, or video calls, mute notifications, block or report yourself, or see your last seen online. (Representative Image: Dima Solomin via Unsplash)

WhatsApp will soon enable small businesses to send personalised messages to their customers.