brand marketing – Page 359

Craving for socialisation post Covid has spurred premium trend in spirits, says Diageo’s Cristina Diezhandino

Cristina Diezhandino, global CMO of Diageo. (Image sourced from Diageo website)

Cristina Diezhandino, global chief marketing officer, Diageo, talks to Storyboard18 at Cannes Lions, the epicentre of creativity.

PNB MetLife appoints Sourabh Lohtia as head of marketing

Sourabh Lohtia will additionally spearhead PNB MetLife's digital business growth through the company's website.

In his new role, Sourabh Lohtia will be responsible for all aspects of marketing at PNB MetLife.

Liquor brands go missing in IPL 2023, surrogate ad volumes fall by 70%

Hotstar, once proud of its impressive milestone of 150 million monthly active users, was experiencing continuous growth, largely driven by its exclusive streaming rights to the Indian Premier League (IPL). However, this growing user base turned into a significant challenge when Hotstar lost the streaming rights of IPL to Reliance's JioCinema.

Only Pernod Ricard India actively advertised during the tournament as strict enforcement of rules on surrogate ads by ASCI and hazy liquor advertising regulations prompted brands to exercise extra caution.

Havas Group’s Yannick Ballore on the AI revolution and its impact on the A&M industry

Yannick Ballore, chairman - Vivendi and chairman and CEO - Havas Group along with Storyboard18's Delshad Irani

Yannick Ballore talks about the impact AI will have on advertising and marketing and if jobs in the industry are really under threat or not.

Interpublic Group’s Philippe Krakowsky on gen AI and its influence on the A&M industry

Philippe Krakowsky, the global CEO of Interpublic Group along with Storyboard18's Delshad Irani

Philippe Krakowsky emphasised that AI is still in its early stages and will persistently impact the industry, helping professionals conduct tasks more efficiently and elevate human expertise in specific marketing areas.

HUL chairman Nitin Paranjpe’s speech cited India as the silver lining in a challenging era

Among other things, Paranjpe spoke about the company’s culture of developing talent and meritocracy that has made HUL a preferred employer over the years. (Representative Image: Fernando @cferdophotography via Unsplash)

A young workforce, rising consumption, enviable digital infrastructure, quest to become a favoured investment destination and a growing culture of innovation and enterprise are five factors that will help the country in its growth journey

Integral Ad Science’s Khurrum Malik on AI, CTV, RoI’s, brand safety and more

Khurrum Malik, CMO, Integral Ad Science (IAS) in conversation with Storyboard18's editor Delshad Irani

Khurrum Malik, CMO, Integral Ad Science (IAS) talks about AI, CTV, RoI’s, brand safety and more.

Saatchi & Saatchi Propagate bags digital mandate for Jio-bp

The account will be managed by the Mumbai office of Mullen Lintas.

Saatchi & Saatchi Propagate will help Jio-bp grow its digital footprint and improve social media engagement. Additionally, SSP will oversee Jio-bp’s social media and content strategy.

Storyboard18 at Cannes Lions: Raja Rajamannar on how generative AI is transforming and revolutionising marketing

Raja Rajamannar, global CMO of Mastercard

Raja Rajamannar, chief marketing and communications officer and president – healthcare business at Mastercard, talks to Storyboard18 at Cannes Lions, the mecca of creativity.

Talented’s Binaifer Dulani’s experience of the Cannes Lions’ ‘See It Be It 2023’ programme

See It Be It has a simple mantra. See the power of the incredible female, non-binary forces of nature around you, and that of our allies, so that you have an expansive idea of what you can be.

The ‘See It Be It’ is a talent programme by Cannes Lions with the mission to achieve equal gender representation of creative directors and leaders across the globe.