Tag: brand marketing

WPP’s Rob Reilly on creativity, humour in advertising, future of AI and more

Reilly spoke very highly of India and how it has made progress in leaps and bounds in creativity and technology and marrying the two effortlessly.

Rob Reilly, global chief creative officer, WPP talks about his first experience of winning a Lion, being jury president, humour in advertising, AI, young creatives and more.

PepsiCo’s sustainable move, uses recycled plastic bottles

The Pepsi Black rPET bottles are made from 100 percent recycled plastic and are manufactured in India in partnership with Srichakra Polyplast (India) Private Limited with the bottling partner, Varun Beverages.

This launch is part of PepsiCo India’s mission to build a positive value chain through a circular, inclusive economy where packaging never becomes waste.

In a fresh Twitter vs Threads jibe, Elon Musk uses cuss words for Mark Zuckerberg

This is not the first time that Musk has shared tweets that have been considered obscene and abusive. Earlier in November 2022, the billionaire had taunted former US President Donald Trump with a crude, sexually charged religious meme to suggest he’s struggling to keep away from Twitter. (Image source: Moneycontrol)

When Wendy’s suggested that Mark Zuckerberg should go to space just to really make him (Elon Musk) mad, Meta owner replied with a laughing emoticon. However, Musk took to Twitter to reply to a tweet using cuss word for Zuckerberg.

Shemaroo Entertainment hires Saurabh Srivastava as chief operating officer, digital business

In this role, Saurabh Srivastava will report to Arghya Chakravarty and will be a part of the Shemaroo executive committee.

With a career spanning 17 plus years across diverse industries, Saurabh Srivastava has held key positions at Disney Star India, Marico and Coca Cola India, and was also the co-founder of Studio Samsara.

Hershey India’s MD Geetika Mehta on booming chocolate demand, product innovation and entering rural market

DS Group's confectionery products are available in over 26 lakh retail outlets, directly and indirectly, and its market share dominates the closest competitor in Hard-Boiled Candy (HBC) and Indian ethnic confectionery (IEC) segment. (Representative image via Unsplash)

Geetika Mehta, managing director of Hershey shares insights and trends about the Indian chocolate industry.

Shantanu Deshpande warns: Don’t take entrepreneurship advice from non-founders online. Here’s why

The founder highlights a common mistake made by managers, including Deshpande himself, which involves imposing their value system on Gen Z employees.

Shantanu Deshpande, founder of the Bombay Shaving Company, warns about taking entrepreneurship lessons online from non-founders who claim to be growth advisors, LinkedIn Top Voices, or startup evangelists.

Generative AI: Myntra reimagines Rekha as Barbie. Online users question ethics

Barbie, which was manufactured by American toy company Mattel in 1959 is today 64 years old, still a favourite among children and widely loved and remembered. (Image source: Myntra via Instagram)

With the help of Generative AI, Myntra accomplished the task of turning iconic Indian actress Rekha into Barbie ahead of the film Barbie’s release on July 21.