Tag: Brand Makers

Airtel Payments Bank to increase marketing spends by 25-30 percent in the new year

"While we are looking at a substantial rise in our marketing budget, I’m unable to disclose the exact amount we’ve spent this year"

Almost 60 percent of total marketing spending is on digital media for Airtel Payments Bank which defines its target audience as “frequent digital transactors”.

Storyboard18 newsbreak confirmed: Godrej & Boyce rebrands, launches new identity

Nyrika Holkar emphasized that the Godrej rebranding was not directly triggered by the recent split within the group but stemmed from a long-term vision to enhance consumer relevance.

Storyboard18 had exclusively reported on Godrej’s major brand overhaul on September 26. In an interview this week, Nyrika Holkar, Executive Director, Godrej Enterprises, detailed the vision behind the conglomerate’s rebranding.

Essar Group co-founder Shashikant Ruia passes away

Ruia, who was on several national bodies and industry associations, was a part of FICCI's (Federation of Indian Chambers of Commerce and Industry) managing committee. He headed Indo-US Joint Business Council as chairman, and was also the president of the Indian National Shipowners Association. (Image source: ABLF)

A first generation entrepreneur, Shashi Ruia started his career in 1965 under the mentorship of his father Nand Kishore Ruia. Then, along with his brother Ravi, he planted the seeds of Essar Group’s foundation, and then planned its business strategy, growth and diversification, stated a media report.

The CEO Celebrity Complex: Chasing vision or next viral moment?

The tweet, which quickly went viral, laid out a straightforward criterion for prospective collaborators: a demonstrated use of AI as a "second brain."

A great leader should be a custodian of the company and brand, not the star of the show. They need to stay focused on what matters — quality, innovation, and the long-term vision — not their next viral moment.

Apurva Sircar quits Bandhan Bank as SVP and marketing head; set to join “a legend” next

Apurva Sircar brings over 20 years of multifaceted marketing experience to the financial sector. (Image: Sircar at the Storyboard18 - Visionaries chapter in Delhi with L'Oreal India MD Aseem Kaushik and Kulmeet Bawa, Global Chief Revenue Officer, SAP Business Technology Platform.

Without revealing much about his next move, Apurva Sircar said that he is set “to join a legend to run his businesses to create real impact on ground.”

Harsha Vardhan Agarwal takes over as FICCI President for 2024-2025

Harsha Vardhan Agarwal was awarded as one of India's Hottest Young Business Leaders in the prestigious 'FORTY UNDER 40' list by The Economic Times & Spencer Stuart in 2016. (Image source: Millenium Post)

Harsha Vardhan Agarwal is a second-generation leader of the USD 3.1 bn diversified business conglomerate Emami Group. He is also a key member of the diversified Emami Group’s strategic think-tank that drives the organisation’s growth.

From adland to CMO chair: CXOs at companies excel after successful stints in advertising

It is proof that a majority of the top-notch CXOs in India have had a stint in advertising or media agencies at the initial stages of their career. The experience that they had gained in their formative years of their professional journey stood them in good stead at a later juncture. (Clockwise: Bidisha Nagaraj, Tarun Jha, Kedar Lele, Ashwani Sinha, Mayur Hola, Arun C Kumar, Sai Narayan, Gaurav Mehta and Sujay Rachh)

Storyboard18 tracks the professional trajectory of some of the leading CXOs, who have honed their skills in advertising before making a successful switch to branding.