Biz Moves – Page 15 – storyboard18

Biz Moves: Digitas India, Social Panga, Sociowash and Sociomark

The scope of work includes services such as content planning, digital marketing strategy, social media management, search engine optimisation (SEO) and online reputation management (ORM), along with the agency offering its paid media services.. (Representative Image: Tom Briskey via Unsplash)

Keep up with all the key business wins and the account movements.

Biz Moves: Wunderman Thompson, W+K, Schbang, The Minimalist and Consult Blanco

Wunderman Thompson India has won the brand building mandate of Tata Steel’s Tata Astrum Super. The agency's responsibility will include positioning the Tata Astrum Super brand in a sharp manner. (Representative Image: Mathias Reding via Unsplash)

Keep up with all the key business wins and the account movements.

Colorbar Cosmetics awards social media and creative mandate to Sociowash

Sociowash will also be looking after Colorbar Cosmetics media planning and buying strategies, in addition to developing creative posts and digital videos. (Representative Image: Mike Newbry via Unsplash)

Sociowash’s mandate will be to look after end-to-end social media services to help the brand create higher recall value and perception.

Biz Moves: Mindshare’s mega win; Social Panga and Verve Media also bag new business

The agency will also be managing Siyaram’s owned media platforms like the brand’s website and social media platforms, in addition to providing search engine optimisation (SEO) services. (Representative Image: eloy carrasco via Unsplash)

Keep up with all the key business wins and the account movements.

Dentsu loses Maruti Suzuki Rs1200 crore media account to Mindshare

The carmaker intends to continue its sponsorship agreement with the International Paralympic Committee in the interim. (Representative Image: Adrian Balasoiu via Unsplash)

Mindshare won the Maruti Suzuki media business after many months-long multi-agency pitch.

Biz Moves: Wieden+Kennedy, Kinnect and iCubesWire

Pidilite’s entry into the paints segment comes amid strong channel demand and subsequent range completion exercise. (Representative Image: Markus Spiske via Unsplash)

Keep up with all the key business wins and the account movements.

Wieden & Kennedy India to handle Jio True 5G’s marketing duties

Interactive Avenues is tasked with expanding the brand’s consumer reach and engagement in digital medium and ultimately strengthening Dawaat in the consumer packaged food segment. (Representational image: Claudio Schwarz via Unsplash)

Wieden & Kennedy India will be designing and executing brand marketing communications for Jio True 5G.

Biz Moves: Mindshare, L&K Saatchi & Saatchi and BeanstalkAsia

Walmart-owned digital payment firm PhonePe has onboarded WPP’s Mindshare India to handle its media duties as per company sources. (Representative Image: Museums Victoria via Unsplash)

Keep up with all the key business wins and the account movements.

Maruti Suzuki India initiates media pitch; GroupM and Dentsu in the running

Maruti Suzuki India is expected to raise its marketing spend by about 25 percent next financial year, which will take its spends to nearly Rs 1,000 crore in FY24. (Representative Image: Pablo García Saldana via Unsplash)

Maruti Suzuki India’s media account is on pitch. GroupM and Dentsu are in the final round, as per sources.

GroupM-owned Mindshare wins Rs 400 crore PhonePe media account

Recently, PhonePe has raised $100 million as part of an ongoing round, which has now helped it pull $450 million in recent weeks despite the market downturn. This helps the digital payment firm to compete in the market after its recent separation from the parent firm Flipkart. (Representative Image: Piotr Makowski via Unsplash)

The incumbent agency on the PhonePe account is Lodestar UM. The size of the account is estimated to be around Rs 400 crore.