Biz Moves: The Minimalist, mSix&Partners, Garage Group, Social Panga and Scrollin Media win accounts

Creative solutions company The Minimalist has won the digital creative media mandate for Schwarzkopf’s consumer business line. The agency will build and execute social media channel strategy, management of the brand’s social media platforms and create inventive moment marketing solutions for Schwarzkopf At Home brand. (Representative Image: Ralfs Blumbergs via Unsplash)

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Starcom wins digital mandate of mulitple P&G India brands; account size estimated to be Rs 100 cr

Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand. (Representative Image: Immo Wegmann via Unsplash)

The mandate includes digital planning, buying, and activation, for all of Procter & Gamble’s digital-first brands. It also includes search responsibilities for well-known brands including Head & Shoulders, Ariel, Tide, Oral B, and Vicks.

Biz Moves: Havas Media Group Verve Media, Art-E Mediatech and ODN bag new businesses

Biryani brand Paradise Biryani has appointed Havas Group India's Havas Media Group as its media agency-on-record (AOR). The responsibilities include looking into the brand’s media strategy across all offline and digital media channels.(Representative Image: Joe Neric via Unsplash)

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MG Motor India appoints Tilt Brand Solutions as its creative partner for MG Comet EV

Tilt Brand Solutions also won the mandate of manufacturing and hospitality company Kohler India. The agency has been entrusted with conceiving, creating and executing an always-on brand and communication programme for the company’s entire portfolio. (Still from an ad)

Tilt Brand Solutions’ mandate will include conceiving, creating and executing a through-the-line brand and advertising programme for MG Comet EV.

Biz Moves: Havas and Tonic bag big business

Puma India has roped in Havas Media Group India as the media agency on record (AOR). Here, the agency will oversee the entire offline and online media service suite including digital, television, print, radio, out-of-home (OOH) and cinema mediums for Puma. (Representative Image: Louis Hansel via Unsplash)

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Havas Media Group wins sportswear major Puma’s media business

The German-headquartered sports brand seeks to further solidify its prominence across media platforms via strategic media engagements. (Still from an ad)

Puma India has roped in Havas Media Group India as the Media agency on record (AOR). The agency will oversee the entire offline and online media service suite.

Biz Moves: Starcom India, Tilt Brand Solutions and DViO Digital

Publicis Groupe India’s Starcom India won the account of More Retail, where the responsibility will include coming up with a brand marketing strategy, designing a roadmap, and bringing in valuable, enriching media-led brand experiences and deep insights on the business. (Representative Image: Gene Devine via Unsplash)

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Biz Moves: Almond Branding, Crayons Advertising and Sociapa

Kerala Co-operative Milk Marketing Federation (KCMMF), commonly known as Milma, has partnered with Almond Branding, a design agency, to revamp its branding and packaging. (Representative Image: Jeffrey F Lin via Unsplash)

Keep up with all the key business wins and the account movements.