A round-up of the agencies who have scored new clients and big businesses. Catch the key business wins and new accounts bagged by the country’s leading legacy and new agencies.
Lodestar UM and PhonePe
Lodestar UM has retained the integrated media mandate of PhonePe, a digital payments and financial services company. The account, which will be managed by the agency’s Bengaluru office, will span the entire media spectrum across mainline, digital, out of home, and special projects.
Over the past two years, the agency has played a key role in driving PhonePe’s marketing goals by devising integrated media strategies that have helped cement its position in India’s fintech space. Lodestar’s focus on creating campaigns that resonate with consumers has helped the company drive awareness and preference for its newer products and services. This is along with sustaining top of mind brand recall at scale.
Tilt Brand Solutions and UltraTech Cement
Tilt Brand Solutions has bagged the advertising and communications mandate of Aditya Birla Group’s UltraTech Cement. As per the mandate, the agency will provide strategic and creative support to help the brand achieve its target.
Sociowash and CenturyPly
Integrated advertising agency Sociowash has renewed its partnership with CenturyPly, a manufacturer of plywood and laminates. The association, which spans more than two years, will see the agency be responsible for managing the website, social media, content writing, and the creation of off-page content for the brand.
Sociowash will work on backlink creation, directory submissions, book marking, etc. for the next tenure. Further, the agency will also provide CenturyPly with a comprehensive social media strategy, which includes channel strategy development, influencer strategy development, extensive search engine optimisation (SEO) and management of their Instagram, Facebook, LinkedIn, Twitter, and YouTube pages.
This would be along with blog writing, media planning and execution services to generate potential leads through digital mediums. In their previous mandate, Sociowash provided CenturyPly with social media, media planning, website management, SEO, blog writing and execution services.
InfluSurf Communications and Recliners India
InfluSurf Communications, the creative unit of public relations firm Media Mantra Group has bagged the digital mandate for Recliners India, a recliner manufacturing company.
The account will be handled by the agency’s Gurugram office. The mandate of the agency will be to handle the brand’s digital strategy nationally. This will be along with managing its social media, website and search engine optimisation (SEO) presence in the country.
Compiled by Kashmeera Sambamurthy