Tag: Biz Moves

Wavemaker bags the media mandate of KRBL

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

Wavemaker’s Delhi branch will handle the mandate of the brand.

22feet Tribal Worldwide bags the digital mandate of Lumina CloudInfra

The German engineering major sees decarbonisation as a major theme globally. In India, it sees more opportunities in the digitisation of small and medium enterprises. (Representative Image: NordWood Themes via Unsplash)

As per the mandate, the agency will look into supporting the data center platform’s digital presence.

Havas Media bags inDrive’s integrated media mandate

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

Havas Media will drive the brand’s offline (OOH, radio, print, TV) and online media strategies, and enhance public awareness and visibility.

Biz Moves: Wavemaker, AdGlobal 360 and Sociowash

GroupM’s media agency Wavemaker India has retained the mandate of Pernod Ricard post a competitive multi-agency pitch. The agency will look into overseeing all services throughout the marketing funnel. (Representative image: Noah Silliman via Unsplash)

Keep up with all the key business wins and the account movements.

Mars Petcare assigns 22feet Tribal Worldwide for its digital duties

Covering an expansive area of 26,000 square kilometres across India’s top cities, this innovative solution was developed using proprietary geo-spatial technology and is the country’s first ever initiative of its kind, offering unparalleled targeting capabilities exclusively designed for TV advertisers. (Representative Image: engin akyurt via Unsplash)

DDB Mudra Group’s 22feet Tribal Worldwide will handle social media, website development, campaign ideation, content creation and curation and SEO strategies for their brands Pedigree, Whiskas and Sheba.

Pernod Ricard India retains Wavemaker India to handle its media duties

Philippe Krakowsky, CEO of IPG said, “The first quarter results we are reporting today represent a solid start to the year, and are consistent with our 2024 targets. Our data and tech driven media offerings, healthcare marketing, and PR capabilities continued to perform strongly, driving our growth. Marketer sentiment has begun to improve relative to the back half of last year, and the new business pipeline is more active. (Representative Image: Marc A via Unsplash)

As a part of the mandate, Wavemaker will oversee all services throughout the marketing funnel. Wavemaker’s Delhi office will continue to service the media mandate.

Storyboard18 Exclusive: Wavemaker India wins Reckitt Benckiser’s Rs 1600 Cr media business

Saatchi & Saatchi Propagate aims to position Enamor as the preferred choice among digital audiences, highlighting the diverse range of offerings available. (Representative Image: Giorgio Trovato via Unsplash)

On May 8, 2023, Storyboard18 was the first to report that Reckitt was on pitch. Agencies from IPG Mediabrands, GroupM, and Dentsu participated in the pitch. Dentsu is the incumbent agency.