A round-up of the agencies who have scored new clients and big businesses. Catch the key business wins and new accounts bagged by the country’s leading legacy and new agencies.
Wavemaker India and Pernod Ricard
GroupM’s media agency Wavemaker India has retained the mandate of Pernod Ricard. The business was retained post a competitive multi-agency pitch. Wavemaker, which has been the liqueur company’s media partner since the last 21 years (2002), the agency’s Delhi office will look into overseeing all services throughout the marketing funnel.
AdGlobal 360 and Maruti Suzuki
AdGlobal 360 has won the hyperlocal marketing mandate of Maruti Suzuki post a multi-agency pitch. The mandate of the agency will include looking into the brand’s hyperlocal programs, where they aim to scale growth and drive return-on-investments (ROI).
Sociowash and eBay India
Integrated advertising agency Sociowash has won the integrated digital mandate for eBay India, a global selling platform. The account, which was won post a multi-agency pitch will be handled by the agency’s Mumbai office. The agency’s mandate will include creating awareness about the brand and executing campaigns to onboard more sellers onto the platform.
Sociowash will also provide end-to-end solutions and services for the brand’s creative, performance media, video production, and influencer marketing needs while resonating with its target audience and helping them achieve their business objectives.
Compiled by Kashmeera Sambamurthy