Tag: Biz Moves

Wunderman Thompson India bags Cult.Sport’s creative biz

The unicorn backed by Tata Digital and Zomato as investors, currently has a cash burn of around Rs 15 crore. (Representative Image: John Arano via Unsplash)

Wunderman Thompson India will be providing strategic and creative services for the brand which will cut across geographies, demographics, and mind-sets, and deliver differentiated content to create a niche for the brand among sports and the fitness fraternity.

Havas Media Network India picks Capri Global Capital’s integrated media mandate

Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand. (Representative Image: Immo Wegmann via Unsplash)

The account will be led by Manish Sharma, managing partner – West, Havas Media India to offer cutting-edge strategies and services from the agency’s Mumbai office.

Biz Moves: BBH, Havas Worldwide and iProspect

HDFC Ergo General Insurance has brought BBH India on board as the agency-on-record (AOR). The agency will strategize to deliver the brand promise along with building awareness about the company’s products and services among its customers and stakeholders. (Representative image: Max Böttinger via Unsplash)

Keep up with all the key business wins and the account movements.

Biz Moves: Saatchi & Saatchi Propagate, Rediffusion and Sociowash

Saatchi & Saatchi Propagate has won the digital mandate of Enamor where they will be responsible for managing Enamor's digital brand solutions and generating buzz around their new product launches. (Representative Image: Jeff Cooper via Unsplash)

Keep up with all the key business wins and the account movements.

Berger Paints assigns its media duties to dentsu X

Philippe Krakowsky, CEO of IPG said, “The first quarter results we are reporting today represent a solid start to the year, and are consistent with our 2024 targets. Our data and tech driven media offerings, healthcare marketing, and PR capabilities continued to perform strongly, driving our growth. Marketer sentiment has begun to improve relative to the back half of last year, and the new business pipeline is more active. (Representative Image: Marc A via Unsplash)

Berger Paints currently has media spends of around 200 crores. The account was won following a multi-agency pitch and will be serviced from the agency’s Kolkata office.

Publicis Groupe’s BBH wins UniScholars creative mandate

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

As part of the integrated mandate, BBH will partner with the UniScholars team to develop a strong identity and brand salience among the target audience.

Storyboard18 Exclusive: McCann Worldgroup India wins Air India’s massive business; agency will handle creative and rebranding

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

Prasoon Joshi-led McCann Worldgroup won Air India’s creative business after a multi-agency pitch process that took several months.