Advertising – Page 161

Former DDB Mudra execs Pallavi Chakravarti, Nishant Saurabh, Anand Murty launch new ad agency, Fundamental

Pallavi Chakravarti, Nishant Saurabh, and Anand Murty (pictured) are former senior executives of DDB Mudra.

Pallavi Chakravarti, Nishant Saurabh, and Anand Murty will lead Fundamental as chief creative officer, chief executive officer, and chief strategy officer, respectively.

Will Connected TVs surpass HDTV in popularity with Free Streaming of IPL 2023?

The study aims to deliver comprehensive insights that will empower brands, publishers, OTT players, agencies and broadcasters to make informed decisions and drive business growth.

With cord-cutters, advent of 5G, rise of affluent audiences and shift towards Digital from Linear TV – CTV is setting the stage on fire for both viewers and advertisers this year,

Four-Day Week: Can the Indian ad industry adopt a 4-day work week?

The country's Finance Minister, Christian Lindner, has expressed concern about the potential negative impact on prosperity, particularly in context with the fears of a recession and hiring issues until 2024. (Representative Image: Tungsten Rising via Unsplash)

With a larger shift in view, the four-day work week starts making a lot of sense. But agencies and clients, it seems, are not ready to go from 5-6 to 4 days.

EssenceMediacom global CEO Nick Lawson: We are pretty close to being the largest global media agency

"We are pretty close to being the largest global agency. But I am not obsessed with size. Scale is important in media companies for capability reasons. But, for me now, it is really positioning ourselves as crucial to clients' needs. What I want be is the most recommended agency in the world," Nick Lawson tells Storyboard18. (Image via Twitter - @jasperrosa)

Nick Lawson, global CEO of newly merged EssenceMediacom, on the vision for the new entity, the India market, and how media agencies have changed.

Art of Framing in marketing: What you know changes what you see, what you see changes what you know

Persuasion is fortified with evidence - information, referendum, validation, certification, statistics, testimonials - all enhance acceptance. Emphasizing the benefits is another technique for framing. (Representational image by paul skorupskasvia Unsplash)

Framing is about mental structures and stencils which we apply to derive meaning. To change a perspective is reframing. Reframing is a triumph of marketing.

Nostalgia In Advertising: Iconic cinema songs in ads. Does it work?

Coke Zero's commercial featuring actor Tiger Shroff has the remixed version of Late Lata Mangeshkar’s song ‘Hothon Pe Bas’. The ad is made by Ogilvy India and Good Morning Films.

Coca-Cola, Tinder, Apple, Levi’s and TVS Scooter have used iconic songs in their advertising. Why and how does this evergreen formula work?

Did you know that Malayalam film Nanpakal Nerathu Mayakkam is inspired by a Greenply ad?

The ad, which is made by advertising agency Lowe Lintas, the Greenply ad features a Sikh family (mother, father and son) travelling on a bus in South India. Suddenly, the boy, speaking in Tamil, asks the bus driver to stop and barges into an ancestral home.(Stills from the Greenply ad)

The movie, available on Netflix, credits the Greenply ad stating “To the old advertisement that gave the seed of thought.”

How Jaaved Jaaferi wrote and danced his way into Indian advertising history

Jaaved Jaaferi highlighted, "Television had entered the scene and Doordarshan was the first channel. Then, came private channels. Zee TV was launched in 1992, and Sony Entertainment Television was launched in 1995. Earlier, the modes of communication were cinema screens and Doordarshan where popular shows would be screened. In the early 1990s, television advertising became much bigger." (Stills from the ads)

Actor Jaaved Jaaferi on how he entered the ad world, his take on advertising and how the Indian ad scene has changed and more.

Wavemaker India introduces a new unit to provide solutions for D2C brands

Wavemaker’s modular approach will also allow brands to only pick specific solutions that they wish to optimise for. Additionally, Wavemaker will also launch a separate program that will work with D2C start-ups to help scale demand and operations. (Representative Image: Jonathan Kemper via Unsplash)

As a part of the mandate, Wavemaker will consult and implement its end-to-end solution toolkit for brands to simplify strategy and deployment for the many moving parts of a D2C channel.

Lux Cozi shatters norms with actress Jacqueline Fernandez as ambassador in men’s innerwear campaign

The ad, which features Fernandez in a lead role, is already generating a buzz online, with many praising the brand for its fresh take on men's innerwear advertising. It remains to be seen whether the gamble will pay off, but the brand's willingness to take risks and push boundaries is sure to make waves in the industry.

Lux Cozi’s new TVC campaign ‘Yeh nahi toh kuch nahi’ breaks the mould.