The insurance firm switched from sports sponsorship to working with endorser Rohit Sharma and wife Ritika Sajdeh and leveraging their family image in its ads.
Tag: Advertising
Mast & Meh: Doritos, iQOO, Vim, Instagram, Iodex, Britannia, Ferns N Petals
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.
Throwback: Tourism advertising and “MP Ajab Hai”, storytelling in silhouette
Tourism was sluggish in Madhya Pradesh till the mid 2000s. Ashwani Lohani was brought in to MP Tourism Development Corporation to build tourism to MP. He revived the Corporation and brought in Ogilvy India to promote MP tourism.
Hindustan Unilever’s latest Vim ad accidentally promotes the gender-divide stereotype
In an attempt to normalise household chores for all, Hindustan Unilever managed to trigger all netizens with an ad for their updated dishwashing liquid ‘Vim Black’ featuring Milind Soman.
Weekly Shorts: Three most interesting things in influencer marketing this week
What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.
Digital Advertising in the age of Insta Reels and YouTube Shorts: Make short-form video a strategic tool in marketing arsenals in 2023
Short-form video sector is expected to reach an MAU of 550-600 million, about 67 percent of all smartphone users, by 2025.
Nykaa underwear ad debate: Netizens ask why the double standards for men and women
A Nykaa ad for lingerie sparked heated debate when one user’s comment irked women and men on social media.
ONDC and impact on Marketers: E-commerce sector in India is about to be revolutionised
ONDC is an autonomous open network ecosystem that will act as a catalyst that connects buyers and sellers across categories, giving the access to e-commerce facilities.
The great Indian wedding season: Uber taps into the reality behind wedding reels
Uber’s latest campaign is a topical take that uses the Indian wedding season to make a pitch, encouraging soon-to-wed couples to take a Rental Health Day together
Famous Innovations elevates Mithila Saraf as CEO
Saraf began her career with Famous as an intern and played multiple roles over the years, the last one being business head – Bengaluru.