Tag: Advertising

ASCI revises advertising guidelines for education sector; invites public consultation

CCPA has made the decision to safeguard and advance consumer rights by ensuring that no false or misleading advertisements of goods or services are published, in accordance with the provisions of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

This year, the education sector has contributed to 27% of objectionable ads that ASCI processed (Traditional education 22% and EdTech 5%).

IPL’s success depends on broadcasters expanding the advertisers pool from 100 to 500: EssenceMediacom’s Navin Khemka

“In the first six months from a new business point of view, I think we would have converted almost $70 to $80 million worth of new business, which is almost like Rs 700-800 crore worth of new business already converted." - Navin Khemka, CEO at EssenceMediacom South Asia

Navin Khemka, CEO at EssenceMediacom South Asia on big shifts in the media landscape and what skills new age planners require to be effective.

Brands should go beyond tokenism and be more queer-friendly, say LGBTQIA influencers

LGBTQIA influencers talk about how brands can involve queer people from a diverse spectrum and help to raise the status of the queer community in the country (Left to Right: Patruni Sastry with their wife, Anwesh Sahoo and Durga Gawde)

LGBTQIA influencers like Durga Gawde, Anwesh Sahoo and Patruni Sastry are seeking acknowledgement, accountability and actual change instead of performative action from brands.

P&G India’s brand Whisper goes beyond advertising to talk about periods

Started in 2020, #KeepGirlsInSchool is an extension of what Whisper has been doing for the last three decades at the ground level through menstrual education in schools. (Image - A still from the brand's new ad film)

The feminine care brand has unveiled a new thought-provoking film titled ‘The Missing Chapter’ as part of the fourth edition of its #KeepGirlsInSchool (KGIS) movement. Here’s what went behind the making of the campaign.

Clutter Breakers: Coca-Cola’s new ad campaign turns fantasy into reality

The ad campaign by Coca-Cola titled ‘Masterpiece’ is truly named aptly. Viewers get to see a different side of the brand's storytelling. Contrary to what they are already used to seeing, where a bottle of Coke would appear in the middle of the story, this time the bottle of Coke is the story.

In Coca-Cola’s recent ad, paintings from the likes of Warhol, Vermeer and Van Gogh among others literally come to life though animation and VFX.

Spikes Asia 2023: Leo Burnett India becomes agency of the year

Leo Burnett India won two Grand Prix at the festival. The wins were for P&G’s Whisper's 'The Missing Chapter' and Mondelez’s Oreo's '#BringBack2011' campaigns. Along with this, the agency also bagged one Glass, two Gold, three Silver and five Bronze Spikes. (Still from The Missing Chapter | Keep Girls In School ad)

Leo Burnett won two Grand Prix, for P&G’s Whisper and Mondelez’s Oreo campaigns. Along with one Glass, two Gold, three Silver and five Bronze Spikes.

Britannia’s Marie Gold ad seeks to celebrate Women’s Day everyday

There is a lot of clutter this time round, especially on March 8. The idea of talking about Women’s Day a day later is unique and stands out. It conveys that while the celebrations have ended, the emotions and essence should continue. Even though the ad is about Women’s Day, it is expected to be watched by men and women. The simple and humble storyline is expected to generate a very positive response.

In an exclusive conversation with Storyboard18, Amit Doshi, chief marketing officer of Britannia, talks about the latest Women’s Day ad campaign and a startup contest that empowers women entrepreneurs.

Influencer Marketing: Industry welcomes govt’s new guidelines for celebrities, social media influencers

Capgemini anticipates that leveraging digital technologies will enable Albertsons Media Collective and its clients to achieve a 20 percent faster speed to market. Ad. (Representative Image: Pablo Zuchero via Unsplash)

Titled “Endorsements Know-hows!”, the new guidelines state that endorsements must be made in simple, clear language, and terms such as “advertisement,” “sponsored,” “collaboration” or “paid promotion” can be used.