Cristina Diezhandino, global chief marketing officer, Diageo, talks to Storyboard18 at Cannes Lions, the epicentre of creativity.
Tag: Advertising
Liquor brands go missing in IPL 2023, surrogate ad volumes fall by 70%
Only Pernod Ricard India actively advertised during the tournament as strict enforcement of rules on surrogate ads by ASCI and hazy liquor advertising regulations prompted brands to exercise extra caution.
Storyboard18 at Cannes Lions: Raja Rajamannar on how generative AI is transforming and revolutionising marketing
Raja Rajamannar, chief marketing and communications officer and president – healthcare business at Mastercard, talks to Storyboard18 at Cannes Lions, the mecca of creativity.
Cannes Lions 2023: India’s report card
India agencies got home only a total of 25 Lions, including a Grand Prix and two Gold.
Infectious Advertising brings Ankit Gandhi on board as business head
Ankit Gandhi, who is armed with 14 years of experience, has worked with agencies like R K Swamy BBDO.
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Cannes Lions 2023: Airtel and Leo Burnett India bag Gold in Brand Experience & Activation
Leo Burnett India also won a Silver in Creative Business Transformation Lions for Lay’s ‘Smart Farm’ campaign. The same work was awarded a Bronze in Innovation Lions. The agency also picked a Bronze in Creative Strategy Lions for P&G Whisper’s ‘The Missing Chapter’.
Cannes Lions 2023: Mondelez and Ogilvy India bring home Creative Effectiveness Grand Prix
Mondelez’s ‘Shah Rukh Khan – My Ad’ campaign was ideated by Ogilvy India. Wavemaker India was the media agency on board. The brand also collaborated with DeltaX and Rephrase.ai for this piece.
Storyboard18 at Cannes Lions: ‘Subbu’ of MullenLowe Lintas on leadership, legacy, and ethnic culture
S. Subramanyeswar also talked about taking Lintas to newer heights by leveraging digital and technological capabilities in this AI-enabled world.
Cannes Lions 2023: A showcase of wins from Leo Burnett, Talented, Mindshare, Dentsu Creative, EssenceMediacom
Campaigns of Lay’s, Whisper, Cleartrip, Swiggy, Dove, Mortein, Airtel, and Oreo were awarded at the ongoing Cannes Lions International Festival of Creativity.