Tag: Ad Agency

A paradigm shift towards holistic measurement will be imperative in 2024: Initiative India’s Vaishali Verma

Along with having holistic measurements in place, Vaishali Verma says, disruptive ideas in content creation will continue to dominate both linear TV and OTT platforms, pushing the boundaries of traditional storytelling.

Vaishali Verma, CEO, Initiative India, on the agency’s 2023 report card and her to-do list for 2024.

India advertising market will grow by 11.4 percent in 2024: Report

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

Indian advertising sales grew +11.8 percent in 2023 to ₹1099bn ($14bn) and is the 11th largest market, as per MAGNA’s Global Ad Forecast.

TheSmallBigIdea enters Dubai

With clients like Sobha Realty, Lulu Group and Uganda Government in its kitty, the agency further solidifies its presence in the region. (Pictured Harikrishnan Pillai, CEO and co-founder at TheSmallBigIdea)

The company will now also offer digital marketing solutions to brands and businesses in the Middle East and North Africa region.

Havas acquires Hamburg-based performance marketing agency EPROFESSIONAL

Together with Tim Christiansen, Henner Uekermann will lead EPROFESSIONAL taking on the role of MD. In parallel, Uekermann will continue in his role as managing partner for the agency brand Arena Media in Germany, which operates alongside Havas Media as a second brand under the umbrella of the Havas Media Network. (Image: Tim Christiansen (left) and Henner Uekermann)

EPROFESSIONAL will retain its independent branding and join the organization under Havas Media Network.

Notice Period Catch: What’s an appropriate notice period for outgoing agency executives?

Ad agencies get rocked and shocked when they are hit abruptly by people changes, and don’t typically cope well with these changes, given that the ad business is heavily personality-driven. (Representative image via Unsplash)

With a dearth of good talent, advertising agencies have become rigid with their exit policies. Experts think this is a counterproductive process.

Interactive Avenues’ Amardeep Singh on advertising trends that can take the spotlight in 2024

In 2024, "there will be an increased emphasis on ethical advertising practices and promoting sustainability, as consumers demand greater corporate responsibility and transparency," believes Interactive Avenues’ Amardeep Singh.

According to the CEO of Interactive Avenues, brands will adapt to neuromarketing, decentralised advertising models, and ethical and sustainable advertising in the coming year.

Publicis Worldwide India’s Oindrila Roy on why 2023 was a complex year for branding

"It’s a personal belief that only a great culture can nurture great creativity. While we have set some great culture pillars for the agency, in 2024, it’s in the must-do list to help every team member understand the significance of our culture document and live it every day," says Publicis Worldwide India’s Oindrila Roy.

The managing director of Publicis Worldwide India says there were many reasons for this, one among them being consumers’ online communities becoming the go-to source for what they believe is trustworthy opinion.

I thought I’ll quit in a year’s time: Shashi Sinha, AAAI’s 2023 Lifetime Achievement Awardee

Shashi Sinha, CEO of IPG Mediabrands India, said, "We have leaders who have been with us for years. The culture fosters it. Given half a chance I will promote a person from inside rather than get someone from outside."

In a special TV interview with Storyboard18, Shashi Sinha, CEO of IPG Mediabrands India, who is being awarded the 2023 AAAI Lifetime Achievement Award for outstanding contributions to the advertising industry, takes us through his journey in the ad business and key defining moments.

IPG Mediabrands India CEO Shashi Sinha is considered a pillar of the ad industry. Here’s why

Shashi Sinha is known for his active presence in various industry bodies, including as the current chairman of BARC, former president of the Ad Club, and former chairman of ABC and MRUC. His involvement in ASCI, and contributions to IRS editions and AAAI, are an indication of his passion for advertising.

Shashi Sinha, CEO of IPG Mediabrands India, will be conferred with the AAAI Lifetime Achievement Award 2023 on December 1. His colleagues Anamika Mehta, Hema Malik, Sanjeev Goyle, Amardeep Singh, Vaishali Verma and Aditi Mishra share memorable notes on their boss.

This advertising agency is serious about taking care of its people. Here’s how

Ad agencies don’t really have a reputation for maintaining work-life balance. A lot of industry folks see this as a welcome change. Riya Ahuja told us that a thoughtful strategy is required to nurture a people-oriented approach in advertising companies that have difficulty with work-life balance. (Representative Image: Jon Tyson via Unsplash)

Riya Ahuja, vice president – operations of Gurugram-based Marketing Moves, tells Storyboard18 why the agency gave its employees a day off to recover from Team India’s loss at the ICC Men’s Cricket World Cup, and more.