Ad Agency – Page 16 – storyboard18

How small and mid-sized Indian ad agencies find their mojo, and grow

Agency executives believe that these days pitches are not worth it. As a result, many small and mid-size agencies are refusing to participate in a pitch if they aren’t paid for the time and effort they put into creating ideas and strategies. (Representative image by Craig McLachlan via Unsplash)

Independent creative shops stay away from pitches if they do not get paid for the time and effort they put into developing strategies and creatives.

Spikes Asia 2023: Dentsu Creative and VMLY&R shortlisted for Innovation Spikes

‘The Killer Pack’ for Maxx Flash, by VMLY&R, Mumbai, India has been shortlisted. (Still from Maxx Flash - The Killer Pack video)

Work for Maxx Flash and TVS Motor Company from India are running for the finals in the category.

Storyboard18 x MC Insider – Party poopers, Zen creator, and new relationship troubles in town

Catch all the inside industry stories and hot gossip on Storyboard18 and MC Insider on Moneycontrol. (Representative Image: Boston Public Library via Unsplash)

Your regular fix of sizzling hot gossip from adland.

Wavemaker India hires George Kovoor as chief creative officer

George Kovoor is an accomplished creative leader with three decades of experience in digital, social, tech, and mainline advertising. Over the years he has led creative teams across advertising agencies like Lintas, FCB, Digitas LBi and Ogilvy among others.

Kovoor joins Wavemaker after his eight-year-long stint with Ogilvy where he was digital lead – Mumbai and South operations.

Russell Barrett joins TBWA/India as chief creative experience officer

Russell Barrett joins the agency from Publicis Groupe's BBH India where he worked for more than twelve years.

At TBWA\India, Russell Barrett will be working with the local and global senior management team and will be responsible for driving the agency’s creative vision for their clients.

Wavemaker India’s Vishal Jacob: Our product is our people and transforming them becomes critical

"Personally, I am excited about Generative Artificial Intelligence. Artificial Intelligence has been there for a while. However, the conversation around Generative Artificial Intelligence has picked up quickly because it is helping in creating content. That’s something consumers and brands haven’t experienced before. Of course, it has its pros and cons. Interesting times ahead for sure," says Vishal Jacob, chief digital and transformation officer, Wavemaker India

Vishal Jacob, chief digital and transformation officer, Wavemaker India, on new client demands, what excites CMOs these days, talent and skills in demand, and more.

Dentsu Merkle’s Pete Stein: From the standpoint of data and tech, the market in India is rich

Pete Stein says, "AdTech and MarTech will continue to be central to everything Merkle would do. It is what enables the experiences of the connected customers which helps our clients drive towards. If your goal as a business is to build it around the customers and their needs, you cannot achieve that without the right AdTech or MarTech in place."

Pete Stein, president, Merkle Americas spoke on the India market’s potential, top digital marketing trends, and importance of AdTech and MarTech.

Cannes Lions 2023 embeds sustainability across the Lions advertising awards

Since 2015, Cannes Lions has donated nearly 2 million euros through the SDG Lions and Glass: The Lion for Change awards combined, to support vital projects worldwide. (Stills from the ads)

Sustainable Development Goals Lions 2022 entry fees of 226,860 euros are donated to five Lion-winning charities.

Former Dentsu Creative exec Harsh Shah joins Wunderman Thompson South Asia as chief digital officer

In his new role at Wunderman Thompson South Asia, Harsh Shah will be responsible for accelerating the digital transformation of the group.

Harsh Shah will be based out of Mumbai and will report directly to Shams Jasani, CEO, Wunderman Thompson South Asia.

Work Culture: How Kochi-based indie agency Maitri takes care of employees

Francis Thomas, who is the group creative head at Maitri, took to social media to talk about what it is like to live and work in a city like Kochi. Thomas also talks about how Maitri as an agency goes out of its way to take care of employees and keep them together like a family. (Representative Image: Clay Banks via Unsplash)

The Internet is loving Kochi-based Maitri’s approach to work culture, work-life balance and more after its group creative head Francis Thomas spotlighted it on social media.