Ad Agency – Page 14 – storyboard18

Lost wonder? Will Wunderman Thompson regain the glory of its JWT days?

Stalwarts who shaped JWT India include Morris Mathias, Subhas Ghoshal, Mike Khanna, Colvyn Harris, Gerson da Cunha, Subroto Sengupta, Syeda Imam, Ivan Arthur, Ram Ray and Sumantra Ghosal. Creative minds that came out of the agency include Swati Bhattacharya (currently at FCB), Bobby Pawar (now group creative chief at Havas), Agnello Dias (former founder and chief creative officer of Taproot Dentsu) and Anuja Chauhan (author). (Representative Image: Tormius via Unsplash)

In chasing its digital-first ambitions, industry executives say Wunderman Thompson is stumbling, even as it eyes winning new business and acquisitions. While WT is transforming, the question is into what and at what cost?

Biz Moves: Wieden+Kennedy, Kinnect and iCubesWire

Pidilite’s entry into the paints segment comes amid strong channel demand and subsequent range completion exercise. (Representative Image: Markus Spiske via Unsplash)

Keep up with all the key business wins and the account movements.

Creativity in God’s Own Country: What’s the advertising culture like in Kerala?

It is critical that agencies start enabling strong regional brands to shed their local moorings and identify new consumer contexts and conversation sets that are more pan-India. (Representative Image: Annie Spratt via Unsplash)

Agency On Map is Storyboard18’s new series that will feature agencies and the advertising culture of various regions of India. First up is the coastal state of Kerala. We see how creative shops there are attracting work and talent.

Digital shops, media agencies, influencer marketing platforms bet big on D2C services

The results are based on responses from 45 companies, with an estimated annual global ad spend of $60 billion. Seven percent of respondents are spending more than $50m annually on their in-house agencies, the same percentage spend $25-50m, 33 percent spend $5-$25m, 13 percent budget $1m-$5m and 27 percent spend less than $1m. (Representative Image: Tim Mossholder via Unsplash)

From Zoo Media to Wavemaker India to Qoruz, agencies are seeing the need for varied specialised direct-to-consumer services for both legacy and startup brands.

Emvies 2023: Wavemaker India and Mondelez India stole the show

Wavemaker India also bagged the coveted Grand EMVIE for Mondelez India Foods' Cadbury Celebrations’ Not Just a Cadbury Ad – 2.

WPP’s Wavemaker India with 630 points was recognized as ‘The Best Media Agency of the Year’ and Mondelez India was declared as ‘The Best Media Client of the Year’.

Spikes Asia 2023: Leo Burnett India becomes agency of the year

Leo Burnett India won two Grand Prix at the festival. The wins were for P&G’s Whisper's 'The Missing Chapter' and Mondelez’s Oreo's '#BringBack2011' campaigns. Along with this, the agency also bagged one Glass, two Gold, three Silver and five Bronze Spikes. (Still from The Missing Chapter | Keep Girls In School ad)

Leo Burnett won two Grand Prix, for P&G’s Whisper and Mondelez’s Oreo campaigns. Along with one Glass, two Gold, three Silver and five Bronze Spikes.

This new advertising agency wants to get the ‘Fundamental’ right, keep good old advertising alive

Pallavi Chakravarti, Nishant Saurabh, and Anand Murty (pictured) are former senior executives of DDB Mudra.

Recently, Pallavi Chakravarti, Nishant Saurabh, and Anand Murty launched Fundamental, a new advertising agency. In an interview with Storyboard18, the trio shared their views about going independent and the need for a strong directional thinking in the business.

Tag: Ad Agency