The Great Skill Reset: How are companies hiring for marketing and brand roles these days?

Companies are also looking to hire candidates who would take ownership of products or services they work on. (Representational image via Unsplash)

Marketing has become more customer-centric, the skill sets in demand today include ‘analytics’, ‘data’, ‘statistics and ‘systems thinking’.

Simply Speaking: Wisdom of crowds leading to a ‘reputation’ for a brand, institution or individual

Rational man is guided not by 'information ', but by 'reputation’ which is pre-filtered, pre-evaluated and already commented upon by others. (Representational image: Susan Q Yin via Unsplash)

Reputation is the main output of collective intelligence. But who builds the reputation of the reputation builders? Learn how brands gain a reputation and how that is more important than ever before in today’s information dense world.

The Great Skills Reset: Are you a ‘da Vinci marketer’?

The Leonardo da Vinci kind of people are those who can use their analytical left brain and creative right brain equally well. (representational image: Mika Baumeister via Unsplash)

“When you find those rare Leonardo da Vinci marketers, over-promote them, over-reward them, keep them in the company at whatever cost,” says Mastercard’s global CMO Raja Rajamannar