Maruti’s Shashank Srivastava on why Indians no longer need to kick tyres or smell leather to buy cars

Shashank Srivastava, the marketing maven who is an avid reader of books on science and especially quantum physics, has been a strong proponent for constant learning and adapting with the times.

Shashank Srivastava of Maruti Suzuki sheds light on the brand’s marketing playbook and upgrading its legacy brand positioning.

BCCI – Women’s IPL: Viacom18 grabbed media rights of Women’s IPL, deal valued at Rs 951cr for 5 years

Viacom18's media rights include three categories - linear (TV), digital and combined (TV and digital) - and were sold globally, including India. (Representative Image: Ash Seddon via Unsplash)

Jay Shah, the Secretary of BCCI, announced Viacom18’s winning bid with each match valued at Rs 7.09 crore for the 2023-27 period.

Simply Speaking: Make the new familiar and the familiar new

Marketers must ‘make the new familiar and the familiar new’ But, how to do this in a deep, impactful and self-sustaining manner ? Use of a Metaphorical sensibility is one proven way. The use of Metaphor aids relatability and mental placement. The automobile, for instance, was initially described as "a horseless carriage”, the motorcycle as a “bicycle with a motor." The snowboard was simply "a skateboard for the snow." (Representational image: jianxiang via Unsplash)

It takes a brave company to take the long view, as few radically new products are an instant success. People appreciate innovations in hindsight.

Why do brands like CRED and Zomato not have a CMO?

The future-ready marketers are the ones who understand the importance of collaboration and identifying the right skills that they need to master and reset themselves time and again, based on a solid foundation of marketing fundamentals. (Representational Image: Amirhossein Hasani via Unsplash)

Startups have created decentralised systems to build brands and run marketing. The first casualty of the new system is the CMO role.

Bookstrapping: Ten books you must reach for in 2023

Our reviewer Reeta Ramamurthy Gupta puts together the ultimate reading list for all the book enthusiasts out there. (Representative Image: Patrick Tomasso via Unsplash)

From ‘A Lucky Man: The Memoirs of a Radio-wala’ by Mark Tully to Rachel Louise Snyder’s ‘Women We Buried, Women We Burned’, here’s your 2023 reading list.

ASICS’ CEO Yasuhito Hirota: India is one of the top markets for ASICS

"India is an important market for ASICS and we are committed to contributing to the economy. India is one of the top markets the brand is focusing on globally and is looking at expanding its presence in the market -substantially because as a market, India is diverse, and each day we are learning more and more about the Indian customer." - ASICS’ CEO Yasuhito Hirota

A Tata Mumbai Marathon partner, ASICS’ CEO Yasuhito Hirota said that the sportwear company is committed to contributing to the Indian economy.