Generative AI: DALL·E to ChatGPT, what marketers should ​watch out for

Success stories of in-house ad agencies of brands keep floating around every now and then. Last year, when ed-tech company Byjus' in-house creative agency won a Silver Entertainment Lion at Cannes for its ‘Master’ Ji campaign, it created a lot of positive chatter mainly because it delivered quality work. Restaurant aggregator and food delivery app Zomato, that's known for its moment marketing campaigns, produces most of its work in-house. Its competitor Swiggy has a similar model. (Representational Image: No Revisions via Unsplash)

Wavemaker India’s report Spotlight 2023 spotlights what Generative AI can do for brands and what marketers should be careful about.

Davos 2023: Sir Martin Sorrell on why ChatGPT could be a threat for media agencies

The advertising guru added that amid the geopolitical issues involving the US and China, the Russia-Ukraine situation, and the intense conflict in the Middle East, India has emerged as the go-to market and an alternative to China in Asia. (Representative image via Twitter by @ForbesCMO)

At the World Economic Forum in Davos, Sir Martin Sorrell shared his views on the impact of tech like ChatGPT on ad holding companies.

Did Zomato copy a decade-old McDonald’s outdoor ad campaign?

Taking creative inspiration in all forms is absolutely fine but not without awarding due credit where necessary. However, is there a line that one mustn’t cross when deriving inspiration? And where does one draw it? When does inspiration turn into plagiarism? (Images by Ujjwal Anand via LinkedIn)

Some ad industry folks seem to think Zomato copied a McDonalds outdoor ad campaign from 10 years ago, without acknowledging the latter.

Davos 2023: Coursera set to integrate ChatGPT into courses says CEO Jeff Maggioncalda

ChatGPT is a chatbot that the startup called OpenAI released in November 2022. The tech learns how to answer any prompt in a human-like way from vast amounts of data, and offers the information as a search engine. (Representative Image: Andy Kelly via Unsplash)

Coursera’s chief also added that the feature is keeping him awake at night as he has been spending the last 45 days on the software.

Marketing Trends 2023: Wavemaker India spotlights Big Tech, Apple, Jio, e-commerce, AI

Jio Ads has the potential to emerge as one of the top advertising platforms in the country. Jio could accelerate social commerce and brands could look at potential partnerships. (Representational Image: Jiroe (Matia Rengel) via Unsplash)

Key takeaways from Wavemaker’s India report on potential disruptors that could impact marketing in 2023.

Dentsu Merkle’s Pete Stein: From the standpoint of data and tech, the market in India is rich

Pete Stein says, "AdTech and MarTech will continue to be central to everything Merkle would do. It is what enables the experiences of the connected customers which helps our clients drive towards. If your goal as a business is to build it around the customers and their needs, you cannot achieve that without the right AdTech or MarTech in place."

Pete Stein, president, Merkle Americas spoke on the India market’s potential, top digital marketing trends, and importance of AdTech and MarTech.

Vikram Bahl joins United Breweries as its new CMO

He had stints at GSK Consumer Healthcare India where he was EVP-Marketing and at the Kellogg Company, where he spent almost a decade. (Image courtesy: LinkedIn)

Vikram Bahl was global brand vice-president, Nutrition at Unilever before joining United Breweries as CMO.

ITC adds D2C brand Yoga Bar to its cart

The partnership will provide last-mile delivery services beyond large cities, enabling online sellers and D2C brands to access India Post’s extensive network of about 1,59,000 post offices across the nation. (Representative Image: Bastian Riccardi via Unsplash)

Yoga Bar is ITC’s third investment in a Direct-to-Consumer (D2C) brand.