Meta Appoints Vikas Purohit as Head of Global Business Group in India

Purohit who has worked with companies Tata CLiQ, Amazon, Reliance Brands Limited, Aditya Birla Group and Tommy Hilfiger in various sales and marketing roles will spearhead the company’s strategic relationship with the country’s leading brands and agencies to drive Meta’s revenue growth across key channels in India, as well as partner with the media and creative ecosystems for accelerating adoption of digital tools by the largest advertisers and agencies.(Image source: LinkedIn)

Purohit will head Meta’s work with India’s largest businesses and the agency ecosystem.

S4 Capital’s Sir Martin Sorrell: India is increasingly seen as an alternative to investment in China

Sir Martin Sorrell said that by 2050, 3 of the world's largest economies, China, India, and Indonesia will be in the top five.

Martin Sorrell, currently Executive Chairman of S4 Capital and former CEO of WPP shares his views on how the past year’s woes and opportunities shaped the advertising and media landscape.

What will drive the $86 million ad spend on connected TV in India in 2023?

Brands are looking for incremental reach and making an impact by getting premium ad inventory across OTT platforms, especially at the time of big sports events like FIFA and the T20 World Cup. Since CTV has a shared viewing experience, it leads to a higher emotional response to ads. (Representational image by Karla Hernandez via Unsplash)

Digital first brands, affordable smart TVs and better ROI will be major boosters for connected TV growth in India.

Gozoop, Mullen Lintas, Verve Media, ET Medialabs, The Rethink Company: Biz Moves

Independent marketing group Gozoop Group has bagged the digital mandate of Tim Hortons, a Canadian multinational coffeehouse and restaurant chain. Here, the agency will build the brand’s presence in India by leveraging the international stature of the brand. (Representative Image: Jon Del Rivero via Unsplash)

Keep up with all the key business wins and the account movements.

Bombay Shaving Company’s Shantanu Deshpande on Shark Tank’s new season, founders-investor relationship

"All the investors on the show are founders and many of them are close friends of mine and have been public about their relationship with fundraising and they will absolutely agree with this. So, I hope for the future seasons of Shark Tank they show this relationship to be one of equals." - Shantanu Deshpande, founder, Bombay Shaving Company (Representative image via Twitter - @ISushmaPandey & @world_dais)

Shantanu Deshpande emphasises on the need to treat founders of the companies coming on the show equally.

Bookstrapping: A fresh plea for 2023 – Why you must read!

A thousand CEOs have asked me to talk with their teams on the reading habit, as they seek to foster a culture of lifelong learning in their organisations. What we must appreciate is that the benefits of reading are not necessarily intellectual alone. (Representative Image: kazuend via Unsplash)

Now most things worth reading are chargeable even online. Why not pick up a book?

Motilal Oswal Group’s Raamdeo Agrawal: Goodwill takes 25 years to build, but takes 25 minutes to destroy

EGF, and NLU will collaborate on various projects to analyze and discuss contemporary issues of public concern, and their legal implications and dialogue to exchange information contributing to the advancement of the gaming and technology sector.(Representative Image: Shoeib Abolhassani via Unsplash)

At the launch of ’10X your business’ written by JumboKing Foods MD Dheeraj Gupta, we caught up with Gupta and Motilal Oswal Group’s Raamdeo Agarwal to talk about collaborative growth and the power of franchising.

Dentsu India makes Sapna Arora as chief client officer

Arora brings 22 years of global growth and general management experience, coupled with expertise in developing consumer tech businesses and digital products.

Prior to this, Sapna was with OLX India as CMO, PRO, brand head – emerging markets. In addition to this, she has also been a diversity and inclusion enabler.