Maggi’s two-minute strategy and how convenience and comfort combined

Readymade options like biscuits and chips did exist but were not filling or healthy. Home-made fresh hot snacks were time-consuming. Fresh snacks from outside were again expensive and could be unhealthy. This was an area where Maggi could be placed as an alternative evening snack which was tasty, easy to make, filling and hot. (Stills from the ad)

Nestle-owned Maggi Noodles’ success in capturing the Indian imagination and taste has taken years.

Tata Motors ‘Desh ke Trucks’ campaign aims to redefine storytelling for commercial vehicles

"With ‘Desh ke Trucks’ campaign, we are confident that our simple messaging and subtle humour will appeal to our customers.” - Shubhranshu Singh, Vice President, Marketing, Commercial Vehicle Business

The campaign was intended to showcase its state-of-the-art trucks, innovations, enhanced facets and features, digitalisation, profitability, fuel efficiency, safety, superior technology, connectivity, driver productivity and cabin comfort via entertaining, slice of life commercials.

Zoo Media’s FoxyMoron appoints Vivek Das as chief executive officer

Das has worn both business and strategy hats leading large clusters of clients across geographical markets and marquee brands. They include Disney Star, PepsiCo, Ford India, Airtel, Hindustan Unilever, AMEX, Lufthansa, YUM Brands, The Muthoot Group & Apollo Tyres etc

Vivek Das, who was previously the vice president at WPP’s Mindshare, in his present role, he will build an inclusive and world class digital team capable of delivering outcomes focused digital solutions to clients.

ChatGPT, Microsoft vs Alphabet, Big Tech – what you really need to know about the battle for AI supremacy

In the unfolding narrative of 2024, sustainability is positioned to take a prominent role. Consumer environmental consciousness propels a preference for brands committed to sustainability, carbon emission reduction, and ethical trade practices. (Representational image via Unsplash)

In Simply Speaking this week, explore the deep implications of the likes of ChatGPT and the grand arc of AI.

Bookstrapping: The Creative Act: A Way of Being by Rick Rubin

Who is Rick Rubin again? He's a music producer. He knows a thing or two about productivity, given that he has delivered countless hits, from Adele and Jay-Z to Neil Young.

Hey, all you marketing minds! Do you know how to make blazing creativity a ‘given’ rather than a difficult task? Author Rick Rubin points out that its entirely in your hands! And his book has one of the most minimalistic covers you have seen in a long time! BookStrapping Rating: 3.5 stars