Omnicom Media Group elevates Deep Singh as national head of strategy

Deep Singh has over 17 years of experience in the fields of advertising, media, brand, process consulting and teaching. Before joining PHD, he was leading the strategy product at Mindshare for its North and East regions.

Deep Singh’s responsibility will include addressing the strategic requirements of OMD and PHD India’s key clients, followed by leveraging the agency’s future-facing offerings to help clients unlock new potential and build a strong, strategic foothold for Omnicom Media Group in the market.

Biz Moves: Havas Media, BBH India, Supari Studios, Team Pumpkin, and W+K India

Havas Media Network has been chosen as the media agency-on-record for jewellery brand Joyalukkas where the agency will take charge of driving the media duties for Joyalukkas across all offline channels, encompassing television, print, radio, cinema and out-of-home (OOH). (Representative Image: Philippe Gras via Unsplash)

Keep up with all the key business wins and the account movements.

Simply Speaking: The T20-fication of content; TikTok and the fame to flame story

TikTok’s rise is meteoric. Yes, it’s creating a new generation of celebrities – many of whom are younger than the YouTubers who came before them. But the rise of TikTok has wider ramifications, arising from the fact that it was made by, and is still owned by, a Chinese company. (Representational image by Alice Donovan Rouse via Unsplash)

The idea of bringing advertising closer to entertainment and pop culture was always a theoretical no brainer but never a practical choice of the mainstream players.