Medlife’s Meera Iyer joins SkinQ as CEO and co-founder

Meera Iyer's career includes a tenure as the CMO at BigBasket, during which she significantly expanded the private label business to 25 cities and achieved substantial topline growth. Furthermore, she spent nine years at Unilever, last as the regional brand manager for Dove and Pears.

Prior to SkinQ, Meera Iyer served as the business unit head for the RPSG Group (Dr Vaidya’s), where she steered the brand through a post-acquisition phase and readied it for relaunch.

ASCI and Khaitan & Co release whitepaper on generative AI

According to ‘Win with Conversations’, a report Meta launched with Bain & Company, 70 percent of surveyed large enterprises are already engaging with half of their customer base using conversational platforms. (Representative image by Andrea De Santis via Unsplash)

The paper highlights regulatory ambiguity and challenges surrounding use of AI in advertising.

BCCI invites bids for title sponsor rights for its events

Last year, the Bombay High Court directed the BCCI to seek the opinion of the Supreme Court regarding the issue (Image source (from left to right): Moneycontrol and Unsplash)

The ITT (Invitation to tender) will be available for purchase till August 21, 2023.

MIB issues notice to unauthorised rating agency Chrome for violating guidelines

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

Chrome Data Analytics and Media is reportedly operating as a rating agency without proper registration.

Creating happy tension: The power of CFO-CMO partnerships

Raja Rajamannar, chief marketing & communications officer and president - healthcare business, Mastercard and Sachin Mehra, chief financial officer, Mastercard. (Image sourced from Forbes and LinkedIn)

The disconnect between CFOs and CMOs is partially a result of how we communicate, but also what we communicate. For too long, marketers and finance people have talked past each other, each communicating what they want without truly listening.

How an Indian liquor maker is trying to make brandy cool

Traditionally, the alco-bev category talks about success, achievement, bonding and fun; however, through the campaign ‘A Warm Welcome’ the brand's goal has been to position Mansion House as more than just an alco-beverage brand by celebrating genuine connections, inclusivity and compassion.

People don’t drink brandy; they drink Mansion House, says Ahmed Rahimtoola of Tilaknagar Industries. Mansion House sold 7.6 million cases and grew 38 percent last financial year over the previous year, signalling more takers for brandy.