Puma announces Shanaya Kapoor as GenZ ambassador

Kapoor will front PUMA’s athleisure and performance wear, taking the sports brand a step closer to its next generation of shoppers and boosting its commitment towards connecting with youth culture.Kapoor will front PUMA’s athleisure and performance wear, taking the sports brand a step closer to its next generation of shoppers and boosting its commitment towards connecting with youth culture.

As part of her association with PUMA, Shanaya Kapoor also announced her debut on Snapchat. Through her public account, Kapoor will engage with her Snapchat audience and give glimpses of her partnership with PUMA.

NCLT approves Zee-Sony merger

While the final order of NCLT has a detailed 12-pointer findings and observations section, the most important takeaway is obviously the bench’s approval of the merger. (Image source: Moneycontrol Hindi)

NCLT has been closely examining the legality and feasibility of the merger for months.

82.5 Communications bags the creative mandate of Kajaria

The business will be handled by the agency's Gurugram office. (Representative Image: Mauro Gigli via Unsplash)

The agency’s responsibilities will include handling and growing Indian brands, working out the next phase of growth with end-to-end strategy and creative solutions.

Ratings are a reliable tool for advertisers, says Shashi Sinha

Shashi Sinha, who is also an alumni of Indian Institute of Management, Bangalore, began his journey with Parle as a product manager. In the early 1990s, as stated by Wikipedia, he set up media planning and media buying company Lodestar.

Shashi Sinha, chairman of BARC India talks about the body’s role in restoring news ratings’ credibility.

Broadcasters’ body NBF raises concerns over weekly news ratings suspension, urges MIB intervention

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

The NBF letter urges the ministry to ensure the continuity of ratings that are the only determinant of advertising and revenue.

Dentsu Creative appoints Shweta Khosla and Punit Singh as EVP – strategy and planning

Air India traces its legacy through the evolution its logo. (Image taken from @airindia via Twitter)

As per the mandate, Shweta Khosla and Punit Singh will deliver transformative strategies for the agency’s key clients and brands. Their expertise will prove instrumental in addressing brand challenges and elevating the creative standards across both offices.

Disney+ Hotstar loses 12.5 million subscribers in its biggest-ever quarterly drop

According to a report by Bloomberg, the company is in talks with potential buyers for its India streaming and television business, including with billionaire Mukesh Ambani’s Reliance Industries Ltd. (Image source: Moneycontrol)

Disney+ Hotstar’s paid member base plunged to 40.4 million for the quarter, marking the third consecutive subscriber decline at the Disney-owned streaming service.

Bombay High Court dismisses Axis Finance’s plea involving Zee

Zee Entertainment Enterprises Ltd (ZEEL) has reportedly sold its prime real estate asset in Hyderabad’s upscale Jubilee Hills area for Rs 99.3 crore.

Axis Finance Limited had initially filed a commercial summary suit against ZEEL’s promoter Subhash Chandra amongst others.