Govt releases guidelines for celebrities, influencers endorsing health and wellness category

The primary objective of these guidelines is to tackle misleading advertisements, unsubstantiated claims, and establish clarity in health and wellness endorsements.(Representative Image: Steve Gale via Unsplash)

According to the guidelines, individuals who are certified medical practitioners and possess certifications from recognised institutions in the field of health and fitness are required to disclose their credentials when sharing information, promoting products or services, or making any health-related claims.

Wavemaker India releases Customer Data Platform guide for marketers

Wavemaker has built and implemented CDP platforms for some of the consumer and financial brands in India like Colgate, Mondelez and Niva Bupa Health Insurance. (Representative Image: Luke Chesser via Unsplash)

The report covers topics such as transforming CDP (customer data platform) and audience data into actionable insights, as well as providing an overview of the cost structure, timelines, and roadmap associated with implementing a CDP.

ITC’s 112th annual general meeting: Here are the 10 key highlights

Canal+, Havas and Lagardère are currently experiencing strong growth in an international context marked by numerous investment opportunities.(Representative Image: AbsolutVision via Unsplash)

ITC’s chairman and managing director addressed shareholders during its 112th annual general meeting today, August 11. He spoke about the conglomerate’s business plans, the demerger of its hotels business and more.

Virat Kohli is Asia’s highest paid Instagram celebrity

Kohli’s potential investment in Agilitas marks a strategic move into the business side of sport and signals a growing trend of athletes taking active roles in shaping brand narratives and ownership.

According to the data presented by hopperhq, Kohli earns $ 1,384,000 for one Instagram post. This makes Kohli, who is also the most followed Asian on Instagram, the highest earning Asian on the list and 14th overall, just behind American actress, dancer and singer Jennifer Lopez.

AI led Kofluence partners with ASCI

This move by Godrej & Boyce positions the company to capitalize on the growing aspiration and digital payment-driven demand in smaller cities and towns (Representative Image: Vardan Papikyan via Unsplash)

These guidelines will promote responsible content creation and advertising practices, ensuring that the influencer marketing ecosystem adheres to the highest transparency and authenticity standards.

X CEO Linda Yaccarino shares insights on Twitter’s transition, working with Elon Musk

In May, Elon Musk announced the appointment of Yaccarino, the former advertising head of NBCUniversal, as new CEO with a mandate of building a new version of Twitter. (Representative Image: Linda Yaccarino via LinkedIn)

Elon Musk and Linda Yaccarino, while operating within well-defined lanes, are united by a shared belief in X’s overarching mission. This mission, as Yaccarino articulated, centers on the foundational core value of free expression.

LaLiga hopes image makeover will help corner new arenas in India

Indian cricket team captain Rohit Sharma continues his four-year association with the league as its brand ambassador. (Representational image by Fancy Crave via Unsplash)

LaLiga is focusing on new markets and sees Gen Z as the future. As tier 1 and 2 cities in India develop into football hubs, the football league is keen on improving its presence here via social media and fan activation.

Devendra Fadnavis: Politics is all about building a brand

Various professional consulting firms specializing in media monitoring will be engaged to implement and operate the system.

At a recent event hosted by the International Advertising Association (IAA), Maharashtra’s deputy chief minister, Devendra Fadnavis spoke about the importance of communication in politics, brand Maharashtra, his all-time favourite ad and more.