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Tata Consultancy Services’ Nikhil Narayanan joins Pine Labs as creative head

Nikhil Narayanan holds a degree in computer science, and advertising, communication and management.

Previously, Nikhil Narayanan was the creative head at Tata Consultancy Services.

Little advertising secrets of the iconic Amul Girl

Sometimes the Amul topical ads get by without any formal approval by the client. Most of the time, the conversations would happen telephonically with the MD of Amul on the topical themes and they release them the following day. (Still from an ad)

Created by Eustace Fernandes, India’s favourite brand mascot and her first line ‘Give us this day our daily bread: with Amul Butter’ appeared on a few lamp posts in Mumbai.

Brands showcase support for Chandrayaan-3’s Vikram through social media

With this mission, India proves its mettle as a space power and joins the exclusive club of countries (the United States, the Soviet Union and China) that have managed to soft land on the Moon.

Brands like Swiggy, Myntra, Durex and others leveraged moment marketing and commended India’s landmark feat of moon landing.

WhatsApp launches new 3D anamorphic campaign at Mumbai’s Gateway of India

The display features peculiar symbols that represent Mumbai. From kaali-peeli taxi’s, popular street lamps, red pot-boxes to the fearless Gateway pigeons.

WhatsApp’s new campaign uses 3D anamorphic art to highlight its privacy features by showcasing the journey of a message sent through installations at Mumbai’s Gateway of India.

TRAI allots 7-day window for stakeholders to submit inputs on converged digital technologies and services consultation paper

This move by Godrej & Boyce positions the company to capitalize on the growing aspiration and digital payment-driven demand in smaller cities and towns (Representative Image: Vardan Papikyan via Unsplash)

TRAI will come up with their recommendation on the subject after receiving the final inputs from stakeholders.

BARC directed to provide raw-level data to broadcasters

IBDF's September 22 board meeting charted AGM plans for October 31.(Image sourced from Moneycontrol)

Stakeholders in the television business have long been looking at some changes that could be introduced in the television measurement system. One of the them is raw data.

Mastercard announces partnership with ICC; Becomes global partner of ICC Men’s Cricket World Cup 2023

In addition to the exclusive 24-hour pre-sale window, Mastercard cardholders will be able to avail a number of benefits. (Image by @BCCI via Twitter)

Mastercard’s tie-up with the ICC adds to the company’s prestigious international sports sponsorship portfolio which includes associations with the likes of UEFA Champions League and the PGA Tour.

Eros plea denied by SAT against SEBI order

If a reply along with a stay vacation application is filed, WTM (whole-time member) will fix a date within a week from date of filing the reply by appellants. (Representative Image: Agence Olloweb via Unsplash)

The WTM has been directed by SAT to provide an opportunity to Eros to plead its case. The bench, after three weeks will pass an order – prima-facie, post consideration of all material evidence presented by the appellants.

Honasa Consumer refreshes its corporate identity

The kaleidoscope of multicoloured circles speaks for the fruitful outcomes of dedicated toil and the diverse array within the brand portfolio.

The logo signifies agility, lucidity, and innovation. This unveiling is a representation of the company’s strive for evolution, innovation, and consumer centricity.

MSMEs contribute to 30 percent of India’s GDP: Redseer

Pandey also addressed the role of AMFI in regulating mutual fund distributors (MFDs). "AMFI is supposed to regulate mutual fund distributors (MFDs). If it falls short, our surveillance systems will take care of it," he stated. (Representative Image: Anastase Maragos via Unsplash)

The Indian economy projected to grow at a CAGR of 8 percent per year from USD 3.6 trillion in 2023 to USD 4.9 trillion in 2027.