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Biz Moves: Sorted 360, Yellow, Confiance Communications and Trivoli Digital

The agency will oversee end-to-end brand communication, spanning creative, digital, influencer marketing, production, and SEO. As the brand expands into expert pregnancy care solutions, its partnership with FCB Kinnect aims to further solidify its position as the go-to choice for millions of women on their journey to motherhood.(Representtaive Image: Austrian National Library via Unsplash)

Keep up with all the key business wins and the account movements.

YoungGuns Class Of 2023: Schbang’s Tanaya Saigal and Rishabh Pande

Rishabh Pande (left) considers Swiggy Instamart's ‘Khali Ka Khaali Cart’ campaign from last year to be one of his most meaningful works. Tanaya Saigal (right) specialises in new narratives - inspired by emerging brands, in art, pop and subculture. H&M’s 2022 ‘Brighter Than Ever’ film which she conceptualised and scripted is a good example of how Tanaya deploys her skills.

Find out more about Tanaya Saigal and Rishabh Pande, group creative managers at Schbang. Both display innovative streaks and are using AI-led solutions in campaigns.

Lunar missions and marketing: How brands used space missions

Several brands jumped on India’s successful lunar mission - Chandrayaan 3, for moment marketing, to capture people's imagination and promote their products or services. (Image source: News18)

These brands went beyond moment marketing and made a lasting impact.

Fact-check: Is Reynolds really discontinuing its iconic 045 ball pen?

The Reynolds 045 fine carbure pen will still be available in the market, and the company has no plans of discontinuing it. (Image source: Moneycontrol)

’90s kids’ were left disheartened after a viral social media post suggested that Reynolds is discontinuing its iconic ball pen, the 045.

ITC Next strategy redefining growth and profitability in FMCG Businesses – Sanjiv Puri

He said India’s strong economic growth puts it in a good position to benefit. “Even in uncertain times, India has shown it can stay resilient and keep moving forward,” Puri said.

Opportunity to contribute meaningfully to a ‘Viksit Bharat’ inspires ITC to build its FMCG Businesses at scale.

SEBI and Finfluencers: Regulator proposes to restrict regulated entities’ association with unregistered finfluencers

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

The Sebi-registered entities or intermediaries should have no relation with the unregistered finfluencers for any promotion or advertisement of their services, the paper proposed.

Bookstrapping: The Power of One Thought – Master Your Mind, Master Your Life by BK Shivani

With various anecdotes, Sister Shivani talks about the fallacy of our impulsive reactions and how we never take responsibility for ourselves, ‘taking the remote control of our mind’ and handing it over to random individuals. (Image source: Amazon)

In The Power of One Thought – Master Your Mind, Master Your Life, the author, BK Shivani, touches upon step-by-step manual for using guided meditations, self-care techniques, personality development activities, reflection exercises and a lot more.

Castrol onboards Rohit Talwar as VP & Head – Marketing

Rohit Talwar started his career as an assistant manager at Navneet Education, and began his career at Castrol in 2005. (Image source: MMA Global)

Rohit Talwar succeeds Jaya Jamrani and his role will be effective starting November 1.

IDFC First Bank bags the title sponsorship of BCCI

The sponsorship will commence with IDFC First Bank being the title sponsor for the 3-match ODI series against Australia starting from September. (Image source: BCCI)

IDFC First Bank has bagged the title sponsorship for all of the international and domestic home matches of the BCCI.

YoungGuns Class Of 2023: FCB India’s Vipasha Chauhan

After five years of passionately creating ads and ideas, Vipasha Chauhan who is the creative group head - art, FCB India has won a Cannes Gold Lion in Industry Craft in 2023. One of the most impactful work of hers is ‘Untangling the Politics of Hair.’

Vipasha Chauhan, creative group head – Art, FCB India, is a part of the team that won India’s first Cannes Gold Lion in Industry Craft.