MAdtech Point: Break down and rebuild the legacy digital advertising system

‘In 2023 despite GDP having grown at 7.3 percent, AdEx seems to have grown at only 10 percent which is the lowest growth Indian AdEX has seen in the last 6 years, except the COVID year,” the report added. (Representative Image: Eleni Afiontzi via Unsplash)

Existing digital ad and marketing systems cannot afford to find money to rewire themselves. It will be an outside job. But whose job?

CCI approves Air India-Vistara merger deal

The merger is expected to bolster SIA’s presence in India, strengthen its multi-hub strategy, and allow it to continue participating directly in a large and fast-growing aviation market. (Image source: Moneycontrol)

Vistara and Air India, two full-service airlines, are part of the Tata Group. Singapore Airlines (SIA) holds a 49 percent stake in Vistara.

Uday Kotak resigns as Kotak Mahindra Bank MD & CEO, Dipak Gupta takes interim charge

Uday Kotak, in his message, said as founder, he is deeply attached to brand Kotak and will continue to serve the institution as Non-Executive Director and significant shareholder. (Image source: Moneycontrol)

As an interim arrangement, Dipak Gupta, the Joint Managing Director, will carry out the duties of the Managing Director & CEO until December 31, 2023, subject to the approval of the RBI and the members of the Bank, the bank added.

IndIAA Awards: MullenLowe Lintas, Mindshare, Ogilvy, Madison, TBWA, win at IAA India chapters awards

The campaigns awarded are chosen by a CEO Jury from top marketing companies and recognises the collaborative nature of the work. Therefore IndIAA Awards are received by all the co-creators of work on the same stage – marketing heads and creative, media, marketing and PR agencies professionals involved. (Stills from the ads)

The IndIAA Awards by IAA India chapter recognized winning campaigns like Ariel’s #ShareTheLoad, Dove’s #StopTheBeautyTest, Tanishq’s The Superwoman, among others, that stirred discussions nationwide, getting both critical and commercial acclaim.

Landmark cricket media rights come with responsibility of enhancing viewers’ experience like never before: Anil Jayaraj, Viacom18

The addition of BCCI International and Domestic Cricket includes International Men’s, Women’s matches, and domestic first-class competitions like the Ranji Trophy, Duleep Trophy, Deodhar Trophy, and Syed Mushtaq Ali Trophy, among others and makes Viacom18 the leading sports network in the country.

Viacom18 won streaming and broadcast rights for all domestic and international cricket in India from September 2023-March 2028.

We are working on guidelines for ‘greenwashing’, says Rohit Kumar Singh, secretary, DoCA

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

Rohit Kumar Singh, secretary, Department of Consumer Affairs (DoCA), said increasing instances of misleading statements about products’ eco-friendliness are a matter of concern.

Nissin Foods has promoted Sandeep Bakhshi as MD

Sandeep Bakhshi started his career as a sales representative at Eureka Forbes. Then, he went on to hold positions at Asian Paints, Akzo Nobel Decorative Coatings, Pidilite Industries, Mars Wrigley and S C Johnson.

Sandeep Bakhshi, who previously led as chief business officer, succeeds Gautam Sharma.