Stacks & Strategies | The Game of MadTech and Data

In today's market, where rising ad costs and customer acquisition costs (CAC) make achieving high website conversion rates increasingly challenging, ConvertWay is poised to transform how businesses convert website visitors into paying customers and retain them longer. (Representational Image via Unsplash)

The amalgamation of AdTech and MarTech (Madtech), the Google antitrust lawsuit and privacy issues that trouble the consumers are some of the concerns which are being faced by this industry.

Dentsu Creative Group India’s Amit Wadhwa on defining modern creativity

'The Unfiltered Tour' for VICE World News. Dentsu Creative Group India CEO Amit Wadhwa says the aim of The Unfiltered History Tour was to decolonise a part of the Internet and make it educative.

Dentsu Creative Group India’s CEO tells Storyboard18 how and why the campaign ‘The Unfiltered History Tour’ stood out at Cannes Lions and other global ad awards.

In Conversation With Raja Rajamannar, Mastercard

Mastercard's Raja Rajamannar chats with Storyboard18's Delshad Irani.

Rajamannar, global chief marketing and communications officer, and president – healthcare business at Mastercard explains to Storyboard18’s Delshad Irani on how he as a decision maker is advancing the adoption of new technologies and tech-driven strategies in the brand marketing ecosystem.

The making of P&G’s Cannes Lions Grand Prix-winner ‘The Missing Chapter’

Wall paintings were an important aspect of 'The Missing Chapter' campaign, to give people visual aids to relate to in their local culture, according to P&G's Akhil Meshram.

P&G’s menstrual hygiene brand Whisper is on a mission to change mindsets about periods by going into the deepest pockets of India to educate young girls. Akhil Meshram tells us how the brand is cracking it.

Dive into Tata Steel’s legacy in promoting sports culture in India

Chanakya Chaudhary, vice-president of corporate service, Tata Steel.

Chanakya Chaudhary, vice-president, corporate services, Tata Steel, discusses how deep rooted sports is in the brand’s philosophy; why the company hasn’t advertised their sports initiatives; and what it is like to trek with legendary mountaineer Bachendri Pal. Chaudhary, who is the current vice-president of corporate service at Tata Steel, says, “The company doesn’t believe in beating their own trumpet. We think we are a doer brand and we like our work to speak for itself.” The only time Tata Steel advertised its contribution to sports was in the year 1989. Here are Tata Steel’s less-known legacy in sports.