Month: January 2025

Ministry of Tourism unveils major initiatives to promote Maha Kumbh 2025 as global tourism hub

To ensure seamless travel for tourists attending the Maha Kumbh, the Ministry of Tourism has partnered with Alliance Air to enhance air connectivity to Prayagraj from multiple cities across India (Image: KumbhCity, ITDC)

The Ministry of Tourism is setting up the Incredible India Pavilion, a 5000 sq. ft. space at Maha Kumbh, which will facilitate Foreign Tourists, Scholars, Researchers, Photographers, Journalists, Expat Community, Indian Diaspora etc.

India’s drinking culture: A reflection of societal transformation

As India positions itself as a global leader, its evolving approach to alcohol consumption signals a broader shift—one that mirrors the nation’s ambition to lead rather than follow, stated Diageo India's Amitabh Pande. (Image Source: Culture Trip)

India’s alco-bev market, valued at $52.4 billion, is expected to reach $64 billion by 2030, contributing 25 percent of all new global legal drinking age (LDA) consumers in the next five years, highlighted Diageo India’s Amitabh Pande.

10 technological innovations that will redefine Maha Kumbh 2025

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

From underwater drones to AI-enabled cameras, Maha Kumbh 2025 is set to redefine the world’s largest religious gathering, blending tradition with technology. Here’s a roundup of the top cutting-edge tech that is expected to transform this grand event beyond bounds.

Sanjeev Bikhchandani recalls his days in advertising amid 90-hour work-week controversy

Slamming startup backlash, Info Edge founder Sanjeev Bikhchandani took to X to share, "Start-up founders take a risk with their careers and their future to do what they do. And they struggle and they tighten their belts and they don’t give up. They are heroes and they should be respected and lionised not abused."

Amid controversy, Sanjeev Bikhchandani recalls his early career days in the advertising industry and also a memorable meeting with SN Subrahmanyan, highlighting his curiosity, warmth, and leadership.