January 2025 – Page 39

IPL, Maha Kumbh, Bigg Boss, KBC to fuel India AdEx growth by 15% in 2025

Image: aakash-dhage via Unsplash

India AdEx is projected to reach approx Rs 1.2 lakh crore by 2025-end, say experts. Digital to constitute 55% of total ad spending, whereas TV is also expected to experience growth, albeit at a slower pace, with ad spending projected to rise by about 10%.

Ministry of Tourism unveils major initiatives to promote Maha Kumbh 2025 as global tourism hub

To ensure seamless travel for tourists attending the Maha Kumbh, the Ministry of Tourism has partnered with Alliance Air to enhance air connectivity to Prayagraj from multiple cities across India (Image: KumbhCity, ITDC)

The Ministry of Tourism is setting up the Incredible India Pavilion, a 5000 sq. ft. space at Maha Kumbh, which will facilitate Foreign Tourists, Scholars, Researchers, Photographers, Journalists, Expat Community, Indian Diaspora etc.

Devajit Saikia succeeds Jay Shah to become BCCI Secretary, Prabhtej Singh Bhatia appointed Treasurer

Saikia, who hails from Assam, assumes the role after serving as the acting Secretary following Jay Shah’s elevation to the ICC’s top post on December 1.

Maha Kumbh 2025: FM radio channel Kumbhvani will provide 17 hours of daily programming

With the event continuing until February 26, the DGCA’s call for rationalisation aims to ensure that air travel remains accessible and affordable for all those traveling to the holy event. (Image courtesy: Firstpost)

A new FM radio channel by Prasar Bharati is aimed at enhancing the coverage of the Mahakumbh.

Parting ways with Mondelez was painful: Madison’s Vikram Sakhuja

The Advertising Agencies Association of India (AAAI) recognized Vikram Sakhuja with a Life Time Achievement Award.

Vikram Sakhuja spoke with Storyboard18 about his contribution to the industry and his role as the Chairman of Broadcast Audience Research Council (BARC) technical committee.

India’s drinking culture: A reflection of societal transformation

As India positions itself as a global leader, its evolving approach to alcohol consumption signals a broader shift—one that mirrors the nation’s ambition to lead rather than follow, stated Diageo India's Amitabh Pande. (Image Source: Culture Trip)

India’s alco-bev market, valued at $52.4 billion, is expected to reach $64 billion by 2030, contributing 25 percent of all new global legal drinking age (LDA) consumers in the next five years, highlighted Diageo India’s Amitabh Pande.

Sanjeev Bikhchandani recalls his days in advertising amid 90-hour work-week controversy

Amid controversy, Sanjeev Bikhchandani recalls his early career days in the advertising industry and also a memorable meeting with SN Subrahmanyan, highlighting his curiosity, warmth, and leadership.

CXO Moves: Exec movements across Unilever, HT Media, Snapdeal, Havas India, GroupM, Akasa Air and more

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. A round-up of the executives who are in, out, and in-between in the past two weeks. (From left to right: Achint Setia, Anshul Asawa, Sameer Singh and Ankit Goyle)

Executive moves in the world of brands and agencies.

Maha Kumbh Mela 2025 begins in Prayagraj, drawing millions to the sacred Triveni Sangam

According to staffing and recruitment services firms, the 45-day spiritual festival is projected to generate around a million gig and temporary jobs this season.

Maha Kumbh Mela 2025 begins in Prayagraj, with millions flocking to Sacred Triveni Sangam for world’s largest religious gathering