January 2025 – Page 19 – storyboard18

Coca‑Cola India Southwest Asia appoints Desmond Nikhil D’Souza as Vice-President of Customer & Commercial Leadership

The appointment is effective from February 1, 2025.

D’Souza succeeds Greishma Singh, who recently transitioned to the role of Vice President, Marketing.

YouTube, Netflix, Prime Video smash records in Dec 2024, fueled by Christmas holiday, football

Older viewers tend to watch a lot more total TV than their younger counterparts, so the 75% U.S. viewers 65+ spend with linear TV adds up to a lot more hours. There is a similar trend in Thailand with all media types having greater total reach with older audiences than younger generations.

According to Nielsen’s The Gauge report, Thanksgiving and Christmas holidays remained the key drivers, contributing a 4 percent rise in overall time spent watching television compared with November 2024.

Swiggy and Rishabh Pant to Co-Own the Mumbai Pickle Power Pickleball team

Swiggy and Rishabh Pant’s partnership ahead of the World Pickleball League provides a significant boost to pickleball’s prominence and popularity in India

HUL acquires 90.5% stake in premium beauty brand Minimalist

HUL will also make a primary infusion of Rs 45 crore and plans to acquire the remaining 9.5% shareholding of Uprising Science in the coming two years.

HUL will acquire 90.5% stake in the company through a combination of secondary buyouts and primary infusion with a path to acquire the balance stake in two years

ZEEL’s Shiva Chinnasamy quits | HUL cuts ad expenses by 8% | Netflix’s ad plan pays off

Prior to ZEEL, Chinnasamy held positions with global companies such as Rippling, Google, Amazon, Tesco, and Verizon Labs.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Sony Sports Network bags the broadcasting rights of World Pickleball League

The WPBL tournament schedule includes daily games, starting with the opening match between Mumbai Pickle Power and Pune United on January 24

The league will see six dynamic teams, that is, Dilli Dillwale, Pune United, Mumbai Pickle Power, Bengaluru Jawans, Chennai Super Champs and Hyderabad Superstars, battling it out in 18 matches.

Lodha v/s Lodha: Abhishek Lodha files petition against younger brother Abhinandan Lodha over trademark

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

Abhishek Lodha’s Macrotech Developers approached Bombay HC to intervene and restrain House of Abhinandan Lodha (helmed by younger brother) from using the brand name ‘Lodha’.

HUL cuts ad expenses by 8% in Q3 FY25, profit surges to Rs 3,001 crore

HUL's registered a total income of Rs 15,513 crore in the January-March quarter in FY25

The Home Care business, which includes brands like Surf Excel and Vim, saw a 4.6 percent increase in revenue from operation to Rs 5,742 crore in Q3 FY25

Tips Music’s Q3 profit jumps 27% to Rs 44 crore, revenue up 20%

The surge in ad spends coincides with 31% jump in annual profit after tax (PAT), which rose to Rs 166.56 crore in FY25.

Tips Music said that in Q3 FY25, it released 116 new songs and the YouTube subscribers count has surged to 113 million

Fevicol-maker Pidilite Industries’ Sudhanshu Vats on marketers underutilizing first-party data

Sudhanshu Vats believes marketers must learn to mine and analyze this data to build meaningful and targeted campaigns. This also requires a strong focus on responsible data usage, as consumers are becoming more aware of how their data is being used.

As marketing evolves, there are five additional Cs that are shaping the present and future, according to Sudhanshu Vats, Managing Director Designate of Pidilite Industries.