YouTube, Netflix, Prime Video smash records in Dec 2024, fueled by Christmas holiday, football

Older viewers tend to watch a lot more total TV than their younger counterparts, so the 75% U.S. viewers 65+ spend with linear TV adds up to a lot more hours. There is a similar trend in Thailand with all media types having greater total reach with older audiences than younger generations.

According to Nielsen’s The Gauge report, Thanksgiving and Christmas holidays remained the key drivers, contributing a 4 percent rise in overall time spent watching television compared with November 2024.

HUL acquires 90.5% stake in premium beauty brand Minimalist

HUL will also make a primary infusion of Rs 45 crore and plans to acquire the remaining 9.5% shareholding of Uprising Science in the coming two years.

HUL will acquire 90.5% stake in the company through a combination of secondary buyouts and primary infusion with a path to acquire the balance stake in two years

Sony Sports Network bags the broadcasting rights of World Pickleball League

The WPBL tournament schedule includes daily games, starting with the opening match between Mumbai Pickle Power and Pune United on January 24

The league will see six dynamic teams, that is, Dilli Dillwale, Pune United, Mumbai Pickle Power, Bengaluru Jawans, Chennai Super Champs and Hyderabad Superstars, battling it out in 18 matches.

Lodha v/s Lodha: Abhishek Lodha files petition against younger brother Abhinandan Lodha over trademark

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

Abhishek Lodha’s Macrotech Developers approached Bombay HC to intervene and restrain House of Abhinandan Lodha (helmed by younger brother) from using the brand name ‘Lodha’.

Fevicol-maker Pidilite Industries’ Sudhanshu Vats on marketers underutilizing first-party data

Sudhanshu Vats believes marketers must learn to mine and analyze this data to build meaningful and targeted campaigns. This also requires a strong focus on responsible data usage, as consumers are becoming more aware of how their data is being used.

As marketing evolves, there are five additional Cs that are shaping the present and future, according to Sudhanshu Vats, Managing Director Designate of Pidilite Industries.