Month: October 2024

Aayush Wellness introduces Beauty Vitamins Gummies

According to a study published in the Indian Journal of Clinical Biochemistry, 74 percent of the Indian population fails to meet the recommended daily intake of Vitamin C, a critical nutrient for skin health. This deficiency, alongside a lack of other vital nutrients, often results in premature aging, dry skin, and hair loss. (Image source: Official website)

Formulated with Glutathione, known for its ability to brighten and rejuvenate the skin, and Vitamin C, crucial for collagen production, these gummies help restore skin elasticity and combat premature aging, which is often a result of Vitamin C deficiency.

Samantha Prabhu invests in D2C wellness startup Secret Alchemist

This investment marks Samantha's fourth venture into the startup world. She has previously invested in SustainKart, Nourish You, and The Souled Store.

While the financial details of the investment remain confidential, Secret Alchemist plans to use the new funding to boost marketing efforts, strengthen its brand identity, and reach a wider customer base.

Stagwell named global lead for creative campaigns and social content at Adobe

This partnership brings together solutions across Adobe Experience Cloud, Adobe Document Cloud, Adobe Creative Cloud and Stagwell Marketing Cloud, delivering products and services to create winning in-market offerings for Adobe and Stagwell clients, added the company.

Stagwell and Adobe will also partner on a joint go-to-market initiative to accelerate the content supply chain for brands, the end-to-end process used to deliver content for marketing campaigns and personalized customer experiences.

Formula 1 and LVMH announce historic 10-year Global Partnership

LVMH becomes F1 Global Partner from 2025 in historic ten year deal. Left to right - Stefano Domenicali, President & CEO of Formula 1, Bernard Arnault, Chairman & CEO of LVMH Group, Greg Maffei, President & CEO, Liberty Media, and Frédéric Arnault, CEO of LVMH Watches.

The new 10-year deal will include several of LVMH’s iconic Maisons, including Louis Vuitton, Moët Hennessy and TAG Heuer.

Asian Paints brings back 2002 classic ad: The emotional power behind ‘Har Ghar Kuch Kehta Hai’

Amit Syngle of Asian Paints emphasised that the brand sought to own this emotion and make it an integral part of Asian Paints' corporate identity. It was no longer just about selling paint — it was about making homes the centrepiece of the brand's narrative. (Still from the video)

Amit Syngle, MD & CEO of Asian Paints, explained that in 2002, the campaign arrived at a time when people were transitioning from simply celebrating festivals to truly celebrating their homes. As old films make their way back into theatres, this ad campaign, written by the Piyush Pandey of Ogilvy, is poised to hit TV screens again, reminding audiences of its enduring message.

Advertising on OTTs to see significant growth in 2024 festive season: Havas Media Network

During festive seasons, the primary objective is to boost sales by enhancing consumer consideration. To achieve this goal, a multi-faceted approach leveraging various media channels is essential. While traditional mass mediums such as television remain influential, digital platforms will continue to play a crucial role in shaping consumer perceptions and driving consideration.

Sustainability-themed campaigns are gaining traction and there’s growing focus on Tier 2 and Tier 3 markets, where digital penetration and rising incomes are driving localized campaigns in regional languages.

Ferrero exploring local licenses for branding and merchandising

Rafaello will be imported from Poland and will be available in outlets equipped to store the chocolate at the required controlled temperature.

Ferrero’s Kinder Joy recently collaborated with Wizarding World for its Harry Potter license, and the company has been associated with other global licenses such as Tom & Jerry, Hello Kitty, Batman, and Disney Princess.

Survival of fittest: E-commerce, q-commerce and the future of kiranas

AICPDF alleged that the quick commerce platforms operate dark stores to bypass inventory regulations and engage in predatory pricing and monopolistic behaviour. (Image courtesy: Moneycontrol)

While e-commerce and quick-commerce offer convenience, reach, and discounts to consumers, concerns arise about their impact on small retailers, vendors, and kiranas. An existential threat for small retailers or intensified competition? Experts argue.