August 2024 – Page 40

Broadcasting Bill draft leaves industry divided; concerns raised over censorship, excessive regulation

To regulate the OTT content, the Ministry of I&B is formulating a new Broadcast policy that is currently in the public domain to elicit views from the public and other stakeholders.

With multiple layers of stringency, the second draft proposes to regulate broadcasters, OTTs, and content creators under one umbrella of rules, who are liable for heavy penalties in case of violation.

CXO Moves: Exec movements across Unilever, Netflix, Sony Pictures Networks India and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Anuradha Razdan, Ritesh Khosla and Sidharth Parashar)

Executive moves in the world of brands and agencies.

Broadcast Bill draft emphasises methodology for audience measurement; promotes multiple agencies

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

The second draft of the Broadcast Bill contains a proposal similar to the one mentioned in the first draft, which is about establishing a framework for audience measurement and the sale of ratings data. Industry urges Ministry to instead focus on working on one robust agency.

When dadi saved the day for Ajanta Clocks

While brainstorming, Mudra Communications' Prathap Suthan came up with the idea of a pregnant woman knitting in a rocking chair. When the clock strikes a particular hour, and the track begins to play, she falls in love with the music and turns into an orchestra conductor, wielding the knitting needle as her baton. She imagines that the musicians form a circle around her as she conducts. When the music ends, life goes back to normal. (Stills from the ad film)

Senior ad man Prathap Suthan, who was the senior copywriter at Mudra communications and who came up with the idea for Ajanta Clocks’ famous `cuckoo waltz’ ad film, initially conceived the character as a pregnant lady. But things changed…

InspiRAYtion: Being For The Benefit Of Mr. Kite

Life is where the stories are. Life is where you’ll find the deepest insights. Life is all around you and all you have to do is simply observe. It’s like taking candy from a kid really. Keep your third eye open. Absorb it all, writes Rayomand J Patell.

Creative people are wired differently at birth. We suffer greatly for our art, we go through an uncaring education system as lateral minds, enduring the demands of the linear world. Make no mistake, each of us have felt like the proverbial fish being evaluated on our ability to climb trees, writes ad veteran Rayomand J Patell.

Breaking: KDMC springs into action, removes two ‘unsafe’ hoardings

On August 2, the frame of a 40x40 ft billboard collapsed at Sahajanand Chowk in Kalyan West, causing minor injuries to bystanders and damaging several vehicles.

Additionally, KDMC has notified railway officials to inspect all hoardings under their jurisdiction to ensure they comply with safety standards.

Infibeam Avenues to acquire majority stake in Rediff; Ajit Balakrishnan to continue as an advisor to the firm

Infibeam Avenues said that Rediff’s user base offers fertile ground for cross-selling financial products using artificial intelligence such as loans, insurance, and investment products. (Image source: X and Facebook)

The Rediff acquisition will allow the payments infrastructure firm to diversify its offerings and increase user engagement, Infibeam stated.

Varun Berry, Britannia Industries: Rural market share grew at a faster clip than Urban

Addressing rural consumption and growth, Berry emphasized on the expansion in distribution footprint and product offerings to align with regional preferences, to benefit consumption.

Varun Berry, Vice Chairman and Managing Director, Britannia Industries, said “We come out of a challenging financial year that witnessed consumption slowdown, particularly in rural India.”

CMO Weekender: Federal Bank CMO MVS Murthy on life and work, success and failure

MVS Murthy, chief marketing officer, Federal Bank, highlighted, "At an individual level, waking up every morning, working on becoming better version of yourself and contributing to your immediate family are all priceless moments in life. We may not have all the answers, but we can help reduce confusion for each other, not by being prescriptive but being an example that things go wrong and here is how the recovery played out."

MVS Murthy, chief marketing officer, Federal Bank, shares the advise that drives his work and life and the literature and content that fuel creativity.

Exclusive: Broadcasting Bill – Govt can conduct inspections, seize equipment without intimation

BARC charges a fee based on the fixed percentage of advertisement revenues, helping maintain a stable cash flow

Storyboard18 reviewed the second version of the proposed Broadcast Bill, consisting of 49 pages. The draft outlines the government’s authority to conduct inspections on broadcasting networks and broadcasting services.