Month: May 2024

Nautica India ropes in Ayushmann Khurrana for Nautica India to launch SS-24 campaign

With Ayushmann Khurrana as the face of the campaign, Nautica aims to tap into the actor’s popularity and build deeper salience with premium fashionistas nationwide, stated the company.

The ad campaign highlights Nautica’s latest season’s collection, with Ayushmann Khurrana’s visual montage emphasising the ease and style of a Nautica man.

Blue Star Q4 results: Revenue jumps 26.8 percent to Rs 3,327.77 crore

Profit before tax before exceptional items came at Rs 557.16 crore, up 44.9 percent from Rs 384.57 crore in the previous fiscal. Net profit for FY24 stood at Rs 414.31 crore, up from Rs 400.69 crore in the preceding year.

The operating profit (PBIDTA excluding other income) witnessed a 35 percent growth to Rs 241.90 crore, making up 7.3 percent of revenue, compared to Rs 179.17 crore (6.8 percent of revenue) in Q4 FY23.

Havas Media Network’s Peter Mears on the meaning of ‘Meaningful Media’

Peter Mears, global CEO, Havas Media Network, stated, "What we tried to do was take the industry tools of GRPs or TRPs and make them more bespoke for a meaningful media experience. So we created the Meaningful TV Rating Point, the MRP, about four years ago and it takes the criteria that we believe in to create meaningful media and applies it to television. It really allows us to surface the kind of shows that our audiences, our clients' audiences have the deepest relationships with."

Havas Media Network also developed ‘Meaningful Rating Point’ and ‘Meaningful Digital Matrix’. The media investments firm’s global CEO, Peter Mears, says that the ultimate dream is to transact on these rating points.

Moment marketing | The priority of being first rather than being right is a misplaced one, says ASCI chief

Manisha Kapoor, chief executive officer and secretary-general, ASCI, stated, "It would be unfair to generalise. So long as an organization has adequate checks and balances in their creative development and approval processes, and culturally they believe in honest advertising, this should not be an issue. Having said that, there could be greater pressures on valuations and customer acquisitions which could lead them to take shortcuts that get their brands into trouble eventually." (From left to right: Image source: LinkedIn; Manisha Kapoor)

Before engaging in moment marketing, brands and agencies globally should consider whether it aligns with their broader brand strategy and complies with legal and ethical guidelines, says Manisha Kapoor, chief executive officer and secretary-general, Advertising Standards Council of India.