May 2024 – Page 61 – storyboard18

CXO Moves: Exec movements across WPP, Ola Cabs, Havas India, Unilever and others

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Mathias Jensen via Unsplash)

Executive moves in the world of brands and agencies.

Jacqueline Fernandez celebrates 70 million Instagram followers in collaboration with EaseMyTrip

In a collaborative effort, Fernandez and EaseMyTrip jointly announced this news on their social media platforms, sparking viral engagement with a collective reach of nearly 15 million, stated the company. (Image source: Moneycontrol Hindi)

By downloading the EaseMyTrip app and using the promo code “JACKIE70,” participants stand a chance to win the opportunity and get a chance to avail irresistible discounts.

Zee Media CEO Abhay Ojha moves on, Dr Idris Loya takes over

Prior to his tenure at Zee Media, Ojha held positions at organizations such as Star TV, Shop CJ, ZEEL, IndusInd Media, Turner, and HUL

Ojha joined Zee Media in February 2023 as the Chief Business Officer.

Paytm’s president and COO Bhavesh Gupta steps down

Bhavesh Gupta started his career at Apple finance and went on to work across Transamerica Apple distribution finance, ICICI Bank and IDFC Bank.

As per Paytm’s stock exchange filing, Gupta’s resignation, which will be effective from May 31, 2024, will continue as an advisor in the CEO office, post May 31 or after his resignation is accepted.

BARC Ratings: CNN-News18 dominates with 72 percent lead over Times Now during second phase of Elections

The power-packed performance of CNN-News18 on the crucial polling day is a testament to its special election programming, delivering the most accurate information, coupled with finest news anchors such as Zakka Jacob, Anand Narasimhan, Shivani Gupta, and Rahul Shivshankar. The channel's extensive network of reporters across the states going for polls ensured comprehensive coverage from all over the country.

With a remarkable 72% lead over Times Now, CNN-News18 remained the number one choice of viewers for comprehensive polling day coverage. It captured an impressive 38.8% market share, maintaining a significant lead over Republic TV, which captured 24.7% market share.

Head-to-head: Caresmith takes a jab at Bombay Shaving Company’s viral campaign

Rushabh Shah of Caresmith seizes an opportunity amid Bombay Shaving Company's controversial ad backlash.(Images sources from Linkedin, Unspalsh and Moneycontrol)

Caresmith founder Rushabh Shah took a satirical swipe at Shantanu Deshpande by creating his own ‘moment marketing’ campaign.

Games24x7 elevates Tridib Mukherjee as Chief Data Science & AI Officer

Having served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years, Tridib played a pivotal role in implementing cutting-edge algorithms and AI-driven solutions that propelled Games24x7 to the forefront of the online gaming industry.

In his new role, Tridib will continue to drive Games24x7’s data-centric approach, leveraging his extensive expertise in data science and artificial intelligence to drive innovation and enhance user experiences.

BookMyShow partners with Election Commission of India; unveils ad film ahead of Lok Sabha Elections

The campaign employs an omni-channel strategy encompassing digital, mobile marketing, campus seeding, in-cinema promotions and more, ensuring that the message reaches a diverse demographic of millions of viewers, urging them to fulfil their duty.

Titled ‘Aaj Picture Nahi, Bigger Picture Dekho’, the campaign urges citizens to focus on the larger picture of nation-building by exercising their right to vote on their respective ‘Election Day’.

IPL 17 ads on TV up 15 percent as new categories and brands join the game

IPL 2025 is also being broadcast across 28 channels, compared to a smaller footprint in IPL 17—signaling a push for wider syndication and deeper regional reac

According to TAM, Parle Products, Sport Technologies, Vishnu Packaging, Vini products and Playgames 24*7 were the top advertisers in the first 48 matches of the IPL 2024.

Bookstrapping: Eden Abandoned – The story of Lilith by Shinie Antony

The evocation of feminism, is dealt with in the most fascinating manner. The author brings Lilith alive in the most irreverent way, for she believes that it was Adam’s ‘contempt for himself that interfered with his joy in her!", reviews Reeta Ramamurthy Gupta. (Image source: Amazon)

The book puts an entirely new spin on the very idea of worship and dignity. With chapters numbered in reverse, from thirteen to zero and unnamed, the reader can make their imagination go wild, reviews Reeta Ramamurthy Gupta.