Month: April 2024

Be ready for action: Supreme Court tells Patanjali’s Baba Ramdev in misleading ads case

The Ayush ministry filed an affidavit in the court which showed that the SLA had taken no action for two years other than giving warnings that asked the company to stop showcasing its advertisements. (Image source: Yoga)

During the last hearing, SC severely criticised Patanjali’s Baba Ramdev and Acharya Balkrishna for not following its directives in the misleading ads case and asked them to be physically present before the court.

Tata Motors registered total sales of 2,65,090 units in Q4 FY24

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd. said, “Passenger vehicle sales in India are projected to set a record in FY24 with over 4.2 million units sold supported by strong growth in SUV sales (SUVs expected to surpass 50 percent of overall sales in FY24 vs 43 percent in FY23) and rising popularity of emission-friendly powertrains."

Tata Motors Limited sales in the domestic and international market for Q4 FY 2023-24 stood at 2,65,090 vehicles, compared to 2,51,822 units during Q4 FY 2022-23.

Table Space appoints Megha Agarwal as CMO

As the global marketing manager - nutrition (Horlicks, Boost and Adult Nutrition), Megha Agarwal led the marketing for nutrition category globally for 13 markets with a plan to roll out in 20 new markets.

Previously, Megha Agarwal led WeWork India as head of brand and marketing, public relations and partnerships.

Kamats Restaurants initiates legal proceedings against Dapoli for unauthorized use of brand name

Kamats Restaurants promptly issued a legal notice to the unauthorized establishment and pursued the matter through legal channels. Consequently, the court ordered the immediate removal of the counterfeit establishment.

Upon thorough investigation, including examination of photographic evidence, it was evident that a restaurant operating under the Kamats name in Dapoli was not affiliated with the genuine Kamats Restaurants chain.

Purpose: The cornerstone of timeless brands

Patagonia, the outdoor recreation clothing brand, is committed to “saving our home planet”. They see their reason grow more relevant as the climate crisis deepens. They donate time, services and at least 1 percent of sales to help hundreds of grassroots organizations remain vigilant, appreciate and protect natural life and resources that face the threat of extinction, writes Infosys' Sumit Virmani. (Representative Image: Unsplash)

In an exclusive column for Storyboard18, Sumit Virmani, global CMO of Infosys, writes, the moment a brand is born, the pressure for it to stay relevant is also born. Timeless brands never stop changing with changing times, and yet remain unchangingly recognizable and comfortingly familiar at the same time.

Influencers in India working for less than 10 hrs a week, earning upto Rs 10 lakh a month

Influencer marketing was part of three in four brand strategies-engagement rate and quality of target audience were the top criteria for brands to select influencers.(Representative image, sourced from Instagram)

As per an EY report, influencer marketing in India is expected to grow 25 percent in 2024, low work hours, high earnings attract creators.

Tata Technologies and BMW Group form a joint venture

In automotive software, the focus will be on automated driving, infotainment, and digital services.

The joint venture with Tata Technologies will aid BMW Group in engineering premium products, delivering digital experiences for its customers and propelling its digital transformation journey, the company said.

Baba Ramdev to appear in Supreme Court today in Patanjali Ayurved’s misleading ads case

The IMA had filed a case against Patanjali against the smear ad campaign on the COVID-19 vaccination drive and modern medicine.

The Supreme Court during the last hearing criticised Patanjali for failing to obey its directives and directed Baba Ramdev and Acharya Balkrishna to be personally present before the court on April 2.