Month: March 2024

Ad agencies under threat from an old enemy – In-housing

“In-house agencies are more efficiency-focused while traditional agencies are more effectiveness-focused. That's what their game is all about,” said Neeraj Sharma, former senior vice president, L&K Saatchi & Saatchi. (Image source: Unsplash)

From Godrej to Zomato, brands across the board are increasing In-house creative capabilities or setting up in-house ad agencies, fuelling an old trend and posing a real threat to the ad agency business.

Digital spends will grow on IPL 24, says Lakshmi Narayanan B, CMO, CEAT

Lakshmi Narayanan B, Chief Marketing Officer at CEAT Limited, who was on Ep 107 of MVP, spoke with Pawan R Chawla on a wide spectrum of topics including India’s biggest advertising and marketing tentpole, IPL2024, had this to say about CEAT’s marketing investments slated for the IPL.

Acknowledging the importance of both, traditional and digital channels, Lakshmi, as he is popularly known and addressed, when asked how CEAT Tyres had split its advertising budgets between linear TV and Digital during the last IPL, “Clearly, I think the majority of 60 percent would have gone across to Digital.” When asked about their spends split on IPL24, Lakshmi replied, “We’re keeping all options open.”

Nodwin Gaming enters into a strategic partnership with JSW Sports

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The combined strengths of the two are also focused on launching new esports focused Intellectual Properties in India, educating the market and important stakeholders along creating the right partnership platforms for brands and advertisers.

1600 european football matches to be broadcast on Sony; including UEFA Champions League, Europa League

Sony Sports Network has been the home to UEFA Champions League since 2017. In addition to this, Sony Sports Network continues to be the official broadcaster for the UEFA EURO 2024, Bundesliga, Emirates FA Cup, Roshn Saudi Pro League and more. (Image source: Unsplash)

Sony Pictures Networks India states that contribution of regional language coverage to the viewership of the UEFA Champions League’s knockout matches has gone up in recent years.

Dentsu appoints Narayan Devanathan as president and chief strategic officer, South Asia

As dentsu transforms into a Business-to-Business-to-Society (B2B2S) company, Devanathan will closely work with clients and internal talent.

In his new capacity, Narayan Devanathan is entrusted with the task of executing the network’s strategy to deliver industry-defining client solutions at the intersection of marketing, technology, and consulting.

Google’s ‘attack’ on Indian apps; dark days, say stakeholders, questioning Google’s ‘inferior terms’ for Indian developers

This is one of three significant fines levied on the company in the past decade. (Representative Image: via Unsplash)

Is Google offering inferior terms to Indian app developers? Questions arise after Google’s latest app delisting action. Ashwini Vaishnaw, the Union Minister for Communications, Electronics, and IT has arranged a meeting on March 4 to address the dispute between the Big Tech and Indian app developers.

Canva is building a safe, accessible and inclusive AI: Ruoshan Tao

Ruoshan Tao, Head of Marketing for SEA and LATAM, Canva

Ruoshan Tao, Head of Marketing for SEA and LATAM for Canva tells us how the online visual communication and collaboration platform is building a safe, accessible and inclusive AI, it’s localization strategy for India, its diverse user base united by the love and need for design and more.

8 things you need to know about Rihanna

Rihanna actively contributed to HIV/AIDS awareness campaigns, including designing clothing for H&M's Fashion Against AIDS line in 2008.

Rihanna’s show-stealing performance at the glamorous pre-wedding celebration of Anant Ambani and Radhika Merchant in Jamnagar highlighted the event’s charm.